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The index of well-being is a subjective indicator for measuring the degree of happiness of a person. For a social person, it will include whether the hope is satisfied, whether it is safe, whether the society gives affirmation and honor, whether its value is realized, and whether the living environment is Pleasure, whether the spiritual world is happy, etc. For the furniture person, the happiness index should include whether the enterprise benefits are realized, whether the enterprise development is smooth, whether the employees are satisfied, whether the consumers are recognized, whether the corporate brand has influence, and so on. In 2012, Chinese furniture people can live happily? To this end, the furniture channel strives to create "2012, China Furniture Happiness A Plan", in-depth investigation of the current living conditions of Chinese furniture people, and hopes to contribute to the improvement of the happiness of Chinese furniture people. The 2011 crisis, under the influence of the financial crisis and real estate regulation, is destined to be an extraordinary and challenging year for the entire furniture industry. In this year, along with the rising prices of raw materials, the declining demand of consumers, facing the overall sluggishness of the entire furniture market, we found that the “industry pains†that have been called for several years, this time is really true. It’s coming. During the three major furniture fairs in Guangdong, which was known as the “Industry Barometerâ€, the reporter surveyed a number of Guangdong furniture companies. It is found that in the past year, although they felt a lot of pressure, 56% of the furniture people felt that the happiness of the past year was not strong, and 12% of them felt unhappy; but at the same time, they exceeded 80%. South China furniture people said that the overall prospects of the furniture industry is still optimistic. It is still a happy thing to be engaged in this industry. At the same time, more than 55% of South China furniture people are full of expectations for 2012, and believe that the situation of the furniture market will improve in the second half of the year. 56% of furniture people have a strong sense of happiness in 2011. We do not expect good sales performance and products. In the data on happiness survey, we see that only 2% of furniture people think that they have been very happy in the past year, 42% think 56% of the furniture people feel that happiness is not strong, and 12% of them feel unhappy; although in the past year, many furniture companies in South China are facing severe tests and bear huge market pressure, but Many business executives said in an interview that they are still willing to use the word "happiness" to express their love for the industry. Investigate the happiness of furniture people Huang Minli, chairman of Minhua Group, said in an interview that it is a very happy thing to engage in furniture business. Whenever I see a consumer who likes Chivas's products, I feel very happy, which has nothing to do with the quality of the market. The same view is also the vice chairman of the city window, Zhao Jiaxuan. In his view, "If people do what they like to do, they will feel happy, and then it will be difficult to feel happy again. If you encounter difficulties, you will feel that this is not the case." After playing, I was disappointed with it, so don’t do it.†In addition to the love of the industry itself, efforts to achieve good sales performance and confidence in corporate products have become a feeling of happiness for many South China furniture people. main reason. Zhang Huidong from Jin Fuya told reporters that "the company's 26% sales increase" is the first reason for his happiness; and Luo Baoding, the director of the joint Continental A&X marketing, said that the company's products pursue postmodern neo-decorationism and cater to the current city. The needs of the new dignitaries also made him "being younger and more happier." The increase in rent in the store has hindered the development of the company. The main reason for the development of the brand has become a consensus. After the financial crisis in 2008, China seems to have entered a comprehensive In the era of rising food and clothing, and then to gold and jewellery, the rise in wages seems to never keep up with rising prices. And this "up" word has also become the key word for furniture companies in 2011. Reasons for reduced happiness In interviews with reporters, more than 69% of South China furniture people said that rising costs have become the main reason hindering the development of furniture companies in South China. Among them, in addition to the familiar raw material costs, labor costs, and logistics costs, it also includes the increase in store costs. Although the current sales of furniture are still dominated by store channels, more than 23% of the companies believe that the increase in rents has become one of the main reasons hindering the development of furniture companies in South China, and even many dealers have called out "selling companies in the market." "The saying." On the other hand, the store is also suffering. The marketing manager of a large domestic chain store in Shenzhen told reporters that the store is not a profiteering enterprise. Its rent is also affected by other cost factors such as logistics and labor. It is not a random price. Faced with the enormous pressure brought by rising costs, 41% of companies have chosen to start from improving themselves. Zhuang Weiyuan, general manager of Yuanfangyuan Furniture, said that only by looking for reasons from himself and practicing the internal strength of the enterprise, can it truly "break through 2012" and achieve great development. And Cui Mei from Red Dot also believes that furniture companies "are not really influential in the minds of consumers, unlike everyday consumer goods that may catch up in consumers," and what companies have to do is to precipitate. Come down and make your own brand. Furniture companies "laugh talk" difficulties have confidence in 2012 Although many reasons have caused the current furniture market downturn, but 60% of enterprises are full of confidence in the 2012 market. Confidence in the 2012 furniture market Ren Guozhong, chairman of Renhao Furniture, believes that compared with last year, the rigid demand of China's home furnishing industry has increased by 25%. The whole industry is in a steadily rising stage, just because the furniture industry has low thresholds and production and sales. Too many small businesses have caused certain difficulties. “The whole industry looks rather sluggishâ€, but the furniture industry itself is still a big industry, and he is full of confidence in the future. Many people in the industry said that the market was sluggish in 2011, and it was actually a real "industry reshuffle." Many small and medium-sized furniture enterprises with low degree of mechanization, serious productization and low output rate are gradually being eliminated. What can truly survive is a good enterprise that meets market requirements and meets consumer requirements. This period is also the best time for furniture companies to become bigger, stronger and brand. For South China furniture people, 2012 is not only the end of the world, but the best time for furniture companies to achieve a major reversal!