Limited goods cause bathroom ceramic industry to force online sales

Foshan is a city dominated by the sanitary ware industry. The ceramic industry once flourished is the business card of Foshan. It is not uncommon for large trucks to pass through the city every day. However, to further ease traffic congestion in the central city of Foshan, and to better comply with the implementation of yellow label car limit measures, to reduce the high-pollution emission of cars to the central city Affected by the air quality, Foshan Central District decided to expand the “Limited Goods” range in the new center of Changui at 0:00 on July 1st, which is double the original cargo restriction area.

Foshan "Limited Order" Increases Costs

The frequent passage of large trucks is indeed a hidden danger for the safety of people in the urban areas. For this reason, the Guangdong Foshan government promulgated this policy of restricting large trucks from the perspective of public safety and has received local residents’ opinions. strongly support.

However, this move has brought about no small impact on the local sanitary ceramics companies, many companies in the logistics has appeared a great inconvenience. Because a lot of sanitary ware shops or small factories are concentrated in areas that restrict truck transportation. According to the reporter's understanding, most businesses have generated the idea of ​​evacuating the lot. A businessman said that his transport staff suffered two punishments in just a few days. The transportation was really embarrassing. With the current poor sales situation, she wanted to close the store temporarily to prevent further losses.

The weight of trucks was limited, and they had to switch to lighter trains for transportation. As a result, the cost would increase a lot and the profits of the shops would be further reduced. For many ceramic exhibition halls and small processing plants in Chancheng District, this may determine their future "life and death".

During the visit, the reporter learned that many manufacturers have responded to the restrictions and a few warehouses have been relocated to Nanzhuang. "After cargo restrictions, we also considered shipping at night, but the cost of loading was too high," said Su, an owner of Eagle Ceramics in Andhra, located in Shagang. As no suitable solution was available, the warehouse could not be moved. To Nanzhuang. The owner of the warehouse in Hefei said that he had considered relocating, but because customers and exhibition halls are nearby, it was difficult to find a suitable place to move in.

Online sales are sought after

In 2007, Foshan launched a major rectification of the ceramic industry, more than 200 companies converted, transferred or even shut down, only more than 60 companies still retain the production line. At that time, industry insiders commented that this remediation emptied the "heart" of Foshan ceramics. Since then, the municipal and district governments have planned to begin the development of a ceramic headquarters base and the rise of a headquarters building that gathers ceramic sales and displays.

This time, the logistics link was "squeaked" and observers worried that it would have a greater impact on the positioning of the headquarters economy. The Foshan ceramic frontier geometry has become an urgent topic in the industry. According to Lan Weibing, director of the China Ceramic Industry Association’s Foshan office, “In fact, the headquarter economy includes elements of corporate decision centers such as marketing, R&D, and procurement. However, at present, Foshan is only a marketing and display center, and other elements have not yet converged. In simple terms, the headquarter economy of Foshan Ceramics is still just a "logistics base." In accordance with this orientation, logistics is particularly important. After the scope of limited cargo is expanded, it will have a great influence on the positioning and development of Foshan ceramics."

Insiders told the "China United Business Daily": "Companies should take the opportunity to move away, leave their headquarters, and develop e-commerce. At the same time, the government should plan early and improve the current position of the headquarter economy that is not in place."

Of course, some companies also stated that the development of e-commerce is a long way ahead. “Ceramics are non-standard products, and their designs, specifications, etc. are all different. Customers often need to select them in the physical exhibition hall. This consumption habit makes e-commerce development impossible. On the other hand, this may be a boost to the business and force companies to do it."

At the Wrigley Sanitary Store in the East Fourth Ring Huateng Xintiandi in Beijing, the reporter saw that the price of a new toilet with a color toilet seat is about 2,800 yuan, and the price after the discount is 2,000 yuan. But the reporter then searched for this product on Taobao, found that this product shipped from Foshan, Guangdong, as long as 699 yuan, but it is shipping price. It is understood that in Beijing alone, the survey in April of this year showed that about 70,000 users are currently refurbishing or preparing for renovations. Among them, many young consumers have turned their attention to online shopping.