[Hardware] Hardware tools companies need to accelerate technological transformation against market competition

Hardware tools include various manual, electric, pneumatic, cutting tools, auto maintenance tools, agricultural tools, lifting tools, measuring tools, tool machinery, cutting tools, jigs, tools, molds, cutting tools, grinding wheels, drill bits, polishing machines, Tool accessories, measuring tools, abrasives, etc. With the continuous application of modern scientific and technological achievements in the industry, the competition in the hardware industry has become increasingly fierce. Whether you want to gain a foothold in any area of ​​the hardware industry, you must fully understand the development of the market. Most of the domestic manual tool companies are based on low-end products or OEM, and high-end products and brand products are still controlled by European and American countries. Also, because the profit margin of manual tools is being compressed, the space for price reduction is decreasing day by day. It is difficult for enterprises to establish core competitiveness by price competition alone, and new development paths should be explored. The hardware industry is an important part of China's light industry, and it is a sunrise industry where the city is full of competition and is closely related to people's lives. According to relevant data, more than 99% of the enterprises in the industry are private small and medium-sized enterprises, mainly distributed in Guangdong, Zhejiang, Jiangsu, Shanghai, Fujian, Shandong, Hebei and other provinces and cities.

At present, the output of many hardware products in China ranks first in the world. Lighters, zippers, thermos cups, wrenches, pliers, zippers, knife and scissors all have a very large share in the global market, and the impact on the world hardware industry is growing. At present, there are Chinese hardware products in more than 220 countries and regions around the world, and the status of China's major hardware production countries has been established.

According to Luo Baihui's survey data, the total output value of the hardware industry has reached 800 billion yuan. In 2005, it maintained a growth rate of more than 15% in 2008. In 2008, the industry's exports reached 50.3 billion US dollars, accounting for 40% of the total industrial output value. %, except for a 7% increase in 2007, has previously maintained a high growth rate of 20%-30%. However, since the fourth quarter of 2008, the global financial crisis that has not happened in a hundred years has had a huge impact on export-oriented enterprises. Overnight, the export order disappeared, and some of the signed export contracts have even been paid, and they have been returned under various excuses. Tools hardware, construction hardware, locks, cutlery, zippers and other industries were most affected by this crisis. Some people say that this is a battle without smoke.

There is no real enemy in this battle. The real opponent is himself. Because many of our export companies are OEM-based and do not have their own brands and sales channels, our weaknesses are fully exposed during this financial crisis.

Editor in charge: Liu Changqi