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Attacking the market in August, orders are coming to 2009 is destined to become an extraordinary year. From the perspective of market demand, the rare international financial crisis has had a huge impact on the domestic real economy. The demand for machine tool market has shown a significant downward trend. In the face of the sharp decline in orders for construction machinery, petroleum machinery, auto parts, reducers, etc., machine tools Target customers of sales are relatively limited.
In this regard, Qinchuan sales line all employees pressure as the driving force, focusing on the industry's major customers, large projects, to achieve the company's new products in the high-end market breakthrough, in the face of the crisis opened a host product into the high-end market a leap.
In early August, Qinchuan's market sales continued to show the contract signing climax: Beijing Branch signed 11 CNC machine tools; Shanghai Branch signed 7; Chongqing Branch signed 5; Guangzhou Branch signed 12; Xi'an Branch Signed one.
The cumulative amount of these mainframe contracts is close to 100 million yuan, of which YK73125, YK7236A, VTM180, and new products YK7236B and YK73200 have all entered into large-scale enterprises in domestic key industries such as cars, wind power, ships, etc., and successfully provided users with complete sets of process plans and Craft equipment.
Targeting key industries to lock in high-end customers At the beginning of this year, Qinchuan Group's sales planning department was close to the market, segmented operational indicators, strengthened target assessment, and formulated and implemented a series of measures and measures to deal with market crises. At the same time, through timely and effective collection of market demand information, rational allocation of resources, shorten delivery dates, scientific adjustment and improve the price system to meet the actual needs of current customers, to ensure timely delivery of goods.
In terms of market sales, the group's five branches in Beijing, Shanghai, Chongqing, Guangzhou and Xi'an all launched a comprehensive attack, actively approaching users, and the sales headquarters and branch companies formed a strong business team to tackle key national industries, large projects, and large Customers, through the car, wind power, high-speed railway, shipbuilding, solar energy projects, developed a number of major customers and potential customers, so that a number of new products and host products of the company successfully entered the domestic high-end market.
Indeed, only the key industry sectors that follow the development of the country, targeting high-end large customers and expanding the market share of high-end products, can quickly improve competitiveness and level, in order to achieve industrial transformation and upgrading in response to the crisis.
The automotive industry has always been the research direction of Qinchuan Group's gear grinding machine sales, and it is a strategic customer. After the key development of the sales department, by August, YK7236A, YK7236B and other products have successfully entered domestic large-scale automobile enterprises; YK73200, YK73125, YK7380 and other products have successfully entered large-scale ship gearbox enterprises; VTM180, VTM260 and other products have gradually entered large-scale wind power manufacturing enterprises. SCJ230 enters the solar energy industry. Some companies are also quickly becoming strategic users of scale.
For example, Chongqing Gearbox Co., Ltd., a subsidiary of China National Shipbuilding Group, has cooperated with Qinchuan Group for many times and signed technical agreements and contracts for the supply of large-size screw umbrella and spiral umbrella milling production lines, as well as gear grinding machines and machine maintenance. Framework agreement. At present, Qinchuan Group is actively in close contact with key enterprises such as Heavy Tooth, NGC, BYD, Dongfang Steam Turbine Works and China Double, to realize the bulk supply of the company's gear grinding machine and gantry composite machining center.
In the case of the machine tool industry facing market decline and increasing business pressure, the sales staff of Shaanxi Qinchuan Machine Tool Group Co., Ltd. took the initiative to intensively cultivate the market and tackle major customers and key projects. In the third quarter, the company harvested a number of large customer orders. In the first ten days of August alone, the number of mainframe orders was close to 100 million yuan, and a number of new products entered high-end users.