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Innovation is the soul of a company's development. Innovation can enhance the performance of the company, freeing the company from falling into homogenous low-price vicious competition, and providing more power for the development of the company... and this is exactly what many hardware and electrical enterprises urgently need. This year is a very bumpy year for many hardware and electrical companies. Affected by adverse factors such as power shortage, oil shortage, anti-dumping tax and market shrinkage, many industries of hardware and electrical machinery are facing a reshuffle situation. How to survive and develop in a stormy market? The key point is to think about innovation. Hardware and electromechanical enterprises must have innovative consciousness and innovative ability, which is not only the need to improve income, but also an effective way to improve market competitiveness. Today, the needs of consumers are changing rapidly with the development of the times. Hardware and electromechanical enterprises that cannot keep up with the times will be in danger of being eliminated. Regarding enterprise innovation, many hardware and electrical enterprises often think of product technology, production technology, and brand service improvement. According to the electromechanical online editor, these aspects of innovation are just the tip of the iceberg of corporate innovation. It is also important to create a good atmosphere for innovation and to develop and improve relevant incentives for innovation. Enterprise innovation can be reflected in all aspects of its business process. Only by truly establishing a good sense of corporate innovation, forming innovative thinking, and infiltrating the spirit of innovation into every process of work, enterprises can maximize the enjoyment of innovation. The advantage of coming. First of all, hardware and electrical companies need to make strategic innovations. Strategic innovation mainly refers to the transformation of business ideas. Enterprises need to analyze the market status quo and forecast future market trends, and combine their own realistic conditions to the basic framework of business content, management methods, management systems, human resources management and other enterprises. Make the appropriate adjustments. The strategic innovation of an enterprise is a holistic and long-term innovation that requires enterprises to take risks and dare to practice. It is a systematic project that needs to overcome many difficulties and obstacles. Secondly, institutional innovation is also an aspect that needs to be considered for the adjustment of hardware and electrical enterprises. Through reasonable layout and the use of talents, not only can manpower costs be saved, but also the efficiency of enterprises can be improved and the profits of enterprises can be effectively improved. In addition, hardware and electrical enterprises also need to build a mature corporate culture as a support for corporate strategic innovation. By shaping an open, compatible and inclusive corporate culture, we are constantly replenishing new ideas and new things that are right for the company. Strong corporate culture innovation can effectively motivate employees' initiative and stimulate employees to create value for the company. The influence of corporate culture on incentives and constraints often exceeds many of the hard rules and regulations. On the basis of the above-mentioned innovations at the level of thinking, the innovations carried out by the enterprise, including product technology innovation, service innovation, and marketing innovation, will have a solid foundation and help to achieve the effect of doing more with less. At the same time, hardware and electrical enterprises need to improve the talent management system and cherish talents. After all, talents are the mainstay of all innovation activities.