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In 2016, the stone industry was stumbling. It is not easy for the stone industry to turn down slightly. The data shows that the imported stone at Xiamen Port is mainly imported marble and granite blocks and semi-finished products, and the total amount of imported marble is the largest, accounting for 60.13% of the total. Insiders pointed out that such a large amount of marble imports is inseparable from the transformation of stone enterprises.
Since China's stone international trade has the largest share in the world stone industry, it accounts for about 25%, and its changes will surely affect the global stone industry.
Facing a new round of shuffling
“Chinese stone will continue to be consumed for at least five years.†The industry believes that due to various reasons such as the stone industry, unreasonable product structure, overcapacity, and restrictions on national environmental protection policies, China's stone industry will face a new round of reshuffle.
According to incomplete statistics, there are more than 70 industrial clusters of various types in the country, distributed in more than 20 provinces and cities. According to factors such as industrial cluster function and formation mechanism, China's stone industry clusters can be roughly divided into three types: one is resource development industry cluster, the other is trade and distribution industry cluster, and the third is market service industry cluster.
The production of Chinese stone is mainly distributed in the southern provinces of Fujian and Guangdong, and the eastern provinces of Shandong Province are three major stone producing provinces, of which Fujian and Shandong are major provinces for raw materials and processing, while Guangdong is mainly engaged in the processing of imported stone. 85% of China's stone production. After more than 30 years of development, industrial clusters have achieved great results, but there are still many problems. The positioning of industrial clusters is unclear, and problems such as homogenization and blind development are prominent.
In the past two years, the demand for the real estate market in the second and third tier cities in China has generally been weak, and the stone industry in the upstream has clearly felt that “there is no way to make it happenâ€. "At present, the domestic real estate industry is in a downturn, orders and profits are falling, and a large amount of production capacity is urgently needed to be resolved and transferred. Nan'an is at an important gateway for transformation and upgrading," said Wang Qingan, president of Nanan Stone Industry Association.
Sinking to the end of the industry chain
“Now, stone enterprises are no longer simply importing and exporting stone materials. More is to import stone materials and increase its added value through design and processing. At the same time, it penetrates into the end of the industrial chain such as home decoration.†“Wanli Stone†is considered as the stone industry in Xiamen. The benchmarking company, its chairman Hu Jingpei, revealed that the cooperation between stone enterprises and real estate and home improvement enterprises is no longer a secret in the industry. On the contrary, with the changes in the international market, more and more stone companies are eyeing the domestic home improvement market.
Chen Guoqing, president of the China Stone Association, said that today, the stone home improvement market has become a "life-saving straw" for some stone enterprises to get out of the shadow of the downturn. In the future, the home improvement market will be a direction for the development of the stone industry. Large stone enterprises should try to reform the marketing model, expand their horizons, and take into account the engineering market while marching into the home improvement market.
According to the data of China Stone Association, the proportion of stone application in the home improvement market is less than 20%, and the development space is very large. The new urbanization construction will also promote the application of stone in the decoration field. In the future, the stone enterprise will turn to home decoration will be the “new normalâ€.
In addition to sinking to the end of the industrial chain, there are still some companies working hard on stone culture tourism.
The East Star Luxury Stone Cultural and Creative Industry Park has invested more than 2 billion yuan to build an exhibition center, a design and engraving center, and a Kistler Science Gallery. It has collected thousands of stones and more than 30,000 exhibits from all over the world.
China (Nan'an) Shuitou International Stone Expo is considered to be the vane to observe the stone industry and building materials industry. In recent years, the integration of technology and cultural elements is a constant hot spot for the Expo. The insiders pointed out that with innovative technology, positioning and discovering new market segments in the process of traditional industry shuffling, thereby achieving the survival and development of the company and enriching the market connotation, this is a “lower high†that the “new players†of the stone industry are gradually coming out. Take the path.
Integrated industrial chain construction coordination mechanism
It is understood that the stone industry is a heavy asset, a cyclical industry, the industry chain is lengthy, there are stone machinery and mines in the upper reaches, stone processing and market sales in the middle, design decoration and engineering real estate in the downstream, it is difficult to eat and co-ordinate. In this regard, the industry pointed out that building upstream and downstream cooperation mechanisms and industry rules based on the stone industry chain, reshaping the future value of the industry, integrating industrial chain resources and establishing synergy mechanisms is particularly important.
Experts said that large and medium-sized enterprises will continue to integrate, merge, acquire and carry out industrial transfer and upgrade in the leading position of existing market segments, so that enterprises will expand to scale and occupy the existing market share. Strengthen your leadership position.
At present, China's stone enterprises are mainly small and medium-sized enterprises. For small and medium-sized stone enterprises, it is difficult to become a Fortune 500 company and to take care of the industrial chain. However, it is much simpler to become an invisible champion in a certain field. Therefore, the current total demand for stone materials is reduced, only the refined lines are maintained, and the advantages in the differentiated competition are maintained, and the added value of products is continuously improved.
Since the first development of the “Pan Home Furnishing†industry alliance project in Nan'an during the 2015 Stone Expo, the project has already taken off.
Nanan Stone Enterprise, which has a two-thirds share of the national stone, has accelerated into the era of “Internet home improvementâ€. As one of the only two provincial-level circular economy demonstration cities in Fujian Province, there are currently 135 stone crushing stone comprehensive utilization enterprises in Nan'an City, with an annual output value of 2.48 billion yuan, and 6 provincial-level stone recycling economy pilot enterprises ( Park), the comprehensive utilization rate of stone powder and gravel is 65% and 90% respectively.
The rise and fall of enterprises cannot be separated from talents. The stone industry is a labor-intensive industry, and the general culture of practitioners is low, which greatly limits the development of enterprises. Experts pointed out that enterprises must actively absorb or cultivate professional talents, improve operational efficiency and added value of products, and eventually become a service-oriented enterprise that can provide design, processing, construction and service.
Abstract Recently, Xiamen Inspection and Quarantine Bureau statistics released last year, Xiamen Stone imports exceed 6.7 million tons, despite an increase of only 5.11%, but the Xiamen country's largest distribution center of imported stone, the meaning has been enormous, stone imports finally The return is growing. ...
Recently, Xiamen Inspection and Quarantine Bureau released statistics. Last year, Xiamen's stone import volume exceeded 6.7 million tons. Although the year-on-year growth rate was only 5.11%, it was of great significance to Xiamen, the country's largest imported stone distribution center. Stone imports finally returned. It is growing.