The decoration season in the first half of the year generally occurs in April and May, and the decoration season in the second half of the year is in September and October. With the arrival of the peak of housing, many people will soon join the army of decoration. According to Cao Liyun, deputy secretary-general of the Environmental Decoration Association, in recent years, the home building materials industry has developed rapidly and the economic scale has continuously expanded. It has become an important industry in the downstream of real estate. However, at the same time, the domestic home furnishing market also presents a situation in which the industry is scattered, the brands are numerous, the scale is small, and the information is not transparent. To a certain extent, it has caused low brand recognition and blind consumer spending. Practicality, branding the most attention At present, 70% of households in this city are concentrated between the ages of 25 and 30, mainly young and middle-aged; annual income is concentrated between 80,000 and 150,000 yuan and between 150,000 and 250,000 yuan, accounting for a total of 66 %. The annual income of consumer groups is mostly concentrated in the range of 80,000 to 150,000 yuan, accounting for 42%; The area of ​​renovation is concentrated between 50m2 and 130m2, accounting for 83% of the total, which is 13% higher than the national average. The total budget for decoration of consumer homes in Tianjin is concentrated in the range of 50,000 yuan to 200,000 yuan. Accounted for 83% of the proportion. Overall, the total budget for consumer decoration, furniture, consumer budget accounted for 49%, is the main cost of decoration products, cabinets accounted for 18%, bathroom is 12%, these three categories accounted for the entire consumer budget 79% of the floor, tiles, and other door coatings are relatively low. In addition, the three most important factors for consumers to purchase home products are practicality, brand, and price. Large size laminate flooring is the most popular Today's large-sized floors are favored. In the hot-selling products on the floor, the general specification is about 910mm x 125mm, and the large-size floor specifications can reach about 1285mm x 191mm, and the small size is about 805mm x 112mm. Since the large-sized floor paving has a good sense of extension and space, it is favored by many consumers when space conditions permit. The thickness of the floor is mainly 8mm and 12mm. At the same time, dark-hued flooring is the preferred choice for home improvement. Among the floor selling products, there are mostly dark-tone floors, of which dark tea and black tea are the most popular. The bold color and pattern stitching become even more popular with young and avant-garde consumers. In contrast, 58% of flooring products in Tianjin are between RMB 100 and RMB 300, and the overall budget for home improvement flooring ranges from RMB 5,000 to RMB 10,000. The budget for the following 5,000 yuan is the highest, with Tianjin reaching 41%. However, the main factor for consumers to buy is not price but environmental protection. Large size glazed tiles are the trend The first factor that consumers pay attention to when buying ceramic tile products is suitability. More than 35% of consumers rank their suits as the primary concern; followed by the material of the product, 30% of consumers rank it as a factor in the purchase of ceramic tiles. Prices are not much different, consumers are willing to bear the cost of their own satisfaction to increase the purchase cost, if more than expected, consumers will still consider the price factor, the price of concern, accounting for 27%. Material selection of glazed materials accounted for 40% of the total; polished tiles accounted for 30%. With glazed tiles as the main material, Tianjin has the largest share of products under 100 yuan. Sanitary products focus on energy saving and water saving In terms of materials, ceramic basins and acrylic bathtubs are the mainstream. The market share in Tianjin Acrylic Bathtub exceeds 80%. The mainstream price of the basin is concentrated at more than 1,000 yuan, and the product coverage rate reaches 60%. This city's most affordable sanitary products are favored by consumers. Consumers are more concerned about cost-effectiveness, product style and the overall decoration mix, young groups focus on entertainment, middle-aged people pay attention to the function of health care. When choosing sanitary ware in Tianjin, energy conservation and environmental protection have become the most concerned factors for consumers. In the sanitary ware industry, the city’s overall household budget is less than 10,000 yuan and accounts for 72%. Cupboard pop paint plate modern style After years of development, the cabinet industry has formed a relatively clear market structure. The high-end cabinets in the market are mainly imported and joint venture brands, and the middle-end cabinets are mainly domestic brands. Therefore, the focus of consumer attention on cabinet products is brand, which accounts for 30% of the total attention. The price of materials and styles for products accounted for 39%, and sales promotion accounted for 15%. Painted panels and solid wood panels have become the mainstream choices for cabinets, accounting for 54% of the total. Through the investigation of the consumer market, modern style cabinets have the highest sales in the market, followed by the European style. These two styles constitute the current cabinet products. The main style, the cumulative sales accounted for 72%. In addition, the artificial stone market accounts for 64%, and natural stone has only 20% market share in Tianjin. Its unit price is concentrated in 2,000 to 4,000 yuan. The total budget for consumption is less than 50,000 yuan. Nature Flooring Del flooring Style Decoration Home Paint Space European Decoration Decoration Style Floor Tiles Family Cabinet Cupboard Doors European Style Home Tiles Floor Tiles Decoration Home Tiles Specifications