The brand name has been in the past 30 years since it was first seen in marketing textbooks imported from abroad. China's various industries and industries are planning brand marketing, starting with the China's Top 500 Most Valuable Brands issued in June, and recently The top 500 Chinese companies selected in Hangzhou, and so on, are all linked with the brand. The recent coincides with the sales season of building materials such as floors of gold, silver, and silver, the war between brands, and the dispute between brands and non-brands. In the age of this brand, the consumers really do not know how to choose. The author consulted authoritative experts and gave you the following suggestions for reference only:

1. The brand has a history of development. As Quanjude, Tongrentang and other time-honored brands, there will be more and more precipitated brands with longer development history. Starting from the early 1980s, it has been nearly 30 years old, and the earliest A number of brands are icons, Huili, etc. The earliest group of solid wood is Fulin, Anxin, Nature, Fulin, and even the first domestic company to paint on wood (up to now, solid wood flooring, solid wood composite flooring, etc. And so on have all grown colorful.) The longer production history is naturally much better than the starting point in the preparation of raw materials for the production process, and certainly does not exclude some rising stars.

2. The brand is not approved by the civil organizations. I saw a Baidu post on the Internet as early as two days. There is an introduction to China's top ten flooring brands. You can look closely and do not have a rating unit. Instead, you list a series of brands and get them the official ones. Unofficial honours accumulate, then say that such a brand is the top ten brands on the floor, and it is indeed a bit confusing. Now the most authoritative brand honor in the flooring industry should be “China Top Brand”. At present, there are a few handiwork flooring products such as Icon, Feilinger, Del, etc., which are famous brand products in China. There are Fulin, Yihua and Nature in the solid wood compound. 10 of China’s famous brands, such as Fortune’s, are quality products in addition to sales; the second is the well-known trademarks in China. Well-known trademarks are mainly promoted because of promotion, and sales are relatively large, such as Jiusheng and Shisheng. They are the representatives of them, but old brands such as nature and Fulin did not pay much attention to the brand's honor before, and missed the best time for assessment. Fortunately, nature has won a well-known trademark honor this year. It is reported that Fulin has learned The well-known trademarks have also been reviewed, and it is estimated that there are no major problems. Once again, it is the assessment of the China Forest Products Industry Association, the top management department of the flooring industry. Before, they assessed the top 10 flooring brands in China, such as Shengxiang, Fulin, etc. There are too many companies and brands under their management, and there is no way to balance them so that they are not reassessed; there are also internationally renowned brands. Assessment of each province the provincial famous brands and so on; As for the top ten brands on the floor of such a network there is no need to consider the day click many times without problems.

3, the brand's content is not just products, there are services. The reason why a brand becomes a brand must also be passed on to consumers. Then, besides products, their services are also highly praised by consumers. Since 2006, floor brands have successively launched their own service slogans and images. , and even to brand it, the golden carpenter of the World Friends, the golden nanny of nature, and Fulin began to pay attention to all aspects of pre-sales, sales, and after-sales services from the initial aviation service to the golden sunlight service. Some extended services like Fulin flooring, in addition to the maintenance of the floor, also help the owners to protect the wooden doors, solid wood furniture and so on.

Brands do vary. As consumers, the most important thing is to be genuine and there is little worry. Can really let the consumer have the above three feelings, the brand floor is the first choice, chooses not to wish the brand floor, can meet these three requirements non-brand products also should not care.

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