For more details: Supor For more details: Supor Kitchen Appliances Supor Electrical Appliances Home Furnishing In 2009, the Supor Kitchen & TV Division has gone through 3 years. From the initial emergence to the current emergence, Supor's smoke stove products have found a "feel" in the market. More precisely, it is Supor's smoke stove products that are closer to the market and closer to consumers. Mr. Lin Bing-ai, general manager of Supor Kitchen & Kitchen Appliances Division, said that we are using an insistence to create our own core competitiveness.
Supor has been in the kitchen and TV industry for three years, but for this industry, we are still beginning to take off. Supor enters the kitchen and toilet industry and is confident in the future development of the industry. On the one hand, Supor has confidence in himself. After three years of experience and exploration in the market, we have achieved a certain amount of precipitation in our large kitchen and toilet division on the large platform in Supor.
The first is Supor's product competitiveness. Product is the core of an enterprise's participation in market competition. Only products that meet consumer demand and market competition are good products and can become the company's core competitiveness. In 2009, Supor focused on the two major categories of products, namely the wind curtain linkage technology and gas-electric double oven technology. The air curtain linkage technology is simply a high-tech solution to the net absorption rate of the European range hood fumes. His essence is to firmly control the drift of the fumes by means of the hood on the air curtain and the three sides of the hood. The distance between the hood and the hob is reduced by 30mm, which greatly enhances the soot absorption rate of the European range hoods. This is also the first requirement to fully meet the consumer's requirements for the hood to clean the fumes more cleanly; another Supor's gas and electric stove Products are very differentiated products. Because, in the process of cooking, the temperature control and intelligent technology of the induction cooker is undoubtedly better than the gas stove, and the energy-saving and easy-cleaning properties are also superior to those of the gas stove, and they form a good function in the open flame and the slow fire cooking function. Complementarity. And some brands of gas-electric double stove technology in the electromagnetic technology is not mastered professionally, often after commissioning OEM processing and then combined, and the price is often more than 3,000 yuan, and the average consumer price is expected to have a larger distance. The Supor gas-electric double stove product is based on years of research and development of Induction Cooker, and the perfect combination of gas stove, with a strong technical advantage. Therefore, Supor's production of gas-electric double-focus stoves is not only price-competitive, but also handy for production and processing. It also reflects Supor's product development concept of “I have no people and I have excellent peopleâ€. In the future, Supor will launch a variety of gas-electric double ovens with prices ranging from RMB 1,000-2,000 to meet the needs of consumers. Therefore, Supor Kitchen & TV has reasons to become a leading brand in gas stoves and cookers in 2010.
Another advantage of ours is the advanced channel model created according to the market status. Smoke stove industry has a clear channel characteristics, is the branch system operation. Such a system may show certain advantages when it cooperates with home appliance stores. However, when the cost of home appliance stores soared, the efficiency of single stores declined, and the channels needed to sink to the secondary and tertiary markets, the ills of this model were revealed. While Supor Home Appliances has implemented a small regional agency from the initial stage of the operation market, it has realized short-term operation, that is, manufacturers directly face the agents of secondary cities. In this channel model, we can focus on strengthening the construction of self-built channels such as specialty stores and living halls. On the other hand, we can gradually penetrate high-quality electrical appliance chain stores to increase exposure and reach consumers. In 2008, the agents of Supor Kitchen & TV had already opened 300 stores throughout the country. In 2009, we will continue to increase the output of single stores, so as to increase the contribution of the overall channel, make input and output more reasonable, and speed up the opening of specialty stores. To this end, we have integrated the promotion cases of outstanding specialty stores, home improvement, building materials, and cabinets across the country, compiled a complete promotion template, and demanded that business personnel be promoted to distributors nationwide and quickly increase the output of single stores.
Supor has a good channel base for its smoker products entering the market because it has the original dealers' resources. Based on the differences in the market operation between kitchen, kitchen, and household electrical appliances, we put forward an independent team's request for the original partners. Only an independent team, new ideas, can make Supor kitchen and television faster development.
In 2009, Supor Kitchen & TV will also use a variety of promotion methods to further enhance our product and channel competitiveness in the industry and assist dealers to achieve diversified channels more quickly.
Our goal is to enter the top six in the industry in the next three years; we will enter the top three in the industry after five years. This goal is obtained after fully analyzing the brand status of the smoke stove industry. Although there are many brands in the smoke stove industry, the brand pattern is not stable. This provides many opportunities for Supor's brand development. What we need to do is to exert our advantages in the harsh financial environment, strengthen market confidence, persist in our own competitiveness and continue to carry forward, and through the integration of the influence of bedding and small household appliances, and the strong brand force of the Supor Group, Strike hard, pull the brand awareness and reputation of kitchen power products, and gradually move closer to leading brands.