Square Bolts, Square Head Bolts Ningbo Brightfast Machinery Industry Trade Co.,Ltd , https://www.brightfastener.com
**Abstract**
As discussed in the previous article, "Keyword Research" is the foundation of SEO for abrasive products in international trade. Choosing the right keywords is the first and most critical step in optimizing your website for foreign markets. A wrong keyword selection can lead to poor performance down the line, even if you rank high in search engines. For instance, if your chosen keywords don’t bring traffic or inquiries, it’s all for nothing. Many companies mistakenly use their own brand name as a primary keyword, which is not an effective strategy. It’s best to define your keywords before launching your site. This article will guide you through the process of selecting the most suitable keywords for your abrasive business.
**List as many business-related keywords as possible**
The goal of your website is to either sell your abrasive products or build brand awareness. With that in mind, you should start by brainstorming a wide range of commercial terms that are both popular and valuable. These words should reflect what potential customers might search for when looking for abrasive tools or related services.
**Brainstorm and ask the right questions**
Begin by asking yourself: What problems does your product solve? What would users search for when facing those issues? How would you search if you were a customer? By answering these questions, you can generate a comprehensive list of relevant keywords.
**Ensure relevance to your business**
All keywords must be closely tied to your website content. While traffic is important, it's the quality of traffic that matters. You want visitors who are genuinely interested in your products and ready to inquire. If the keywords don’t match your offerings, even a high volume of traffic won’t translate into sales or leads.
**Focus on commercial value**
Not all keywords are equally valuable. In the abrasives industry, for example, "diamond structure" may have less commercial value than "diamond price." The latter is more likely to attract buyers who are actively researching purchases or comparing prices, making it a better choice for SEO.
**Check search volume and competition**
Use Google to see how many results a keyword returns. If a keyword has fewer than 10,000 results, it may not be worth optimizing. High competition doesn't always mean high value—look for a balance between search volume and competition level.
**Filter and identify your main keywords**
If your site is new, analyze competitors’ top-performing keywords. Look at their meta tags and content to find effective keyword strategies. If your site is already live, test your keywords using Google AdWords. Track which ones drive clicks, engagement, and inquiries. Typically, about 10% of your keywords will perform well, and from there, you can select 2–3 main keywords to focus on.
**Optimize with primary keywords**
Place your main keywords on the homepage. Choose keywords that have a good balance of search volume and competition. For example, instead of targeting "Grinding Wheel," consider more specific terms like "Resin Grinding Wheel" or "Metal Cutting Disc," especially if you're in B2B.
**Expand keywords based on primary terms**
Once your main keywords are set, expand them across subpages or product pages. Use Google’s search suggestions, related searches, and variations such as synonyms, abbreviations, or misspellings. For example, "Silicon Carbide" may also appear as "SiC," "Silicon Carbid," or "Silica Carbide."
**Add location and brand extensions**
Including regional or brand-specific terms can help target local audiences. For example, "China Abrasives" or "Norton Abrasives" can increase visibility among specific customer groups.
**Keyword research is key to SEO success**
Keyword analysis and placement make up a large portion of SEO work. This article covers only part of the process, but understanding this area is crucial for any abrasive company aiming to grow its online presence. If you're serious about SEO, explore professional resources, blogs, and forums. While long-tail keywords are common in the abrasives industry, they often form the core of your strategy due to lower competition and higher intent. (Author: Benji, Copyright: Love Rui Net Official Blog – Sharing Abrasives Trade Marketing Knowledge)