What is the speed of Tesla? After the latest upgrade, the P85D's 100-kilometer acceleration record has been increased to 3.3 seconds, and this is just a change that can be brought about by the OTA air upgrade. This speed and upgrade method is traditional. Car companies and users can't imagine.

In the nearly two-hour interview, the "Little Shuai" who has been in the position of general manager of China for almost half a year is almost in communication with me at the speed of the gun. This fast pace is also reflected in Zhu Xiaotong's work. It is said that his weekend is usually in the Tesla direct experience store, and the day before he returned to Beijing from the Xi'an International Auto Show, this non-stop trip and special It is not unrelated to the rapid development of Sla in China.

What is the intelligence in Tesla’s eyes? First, meet smart driving.

Tesla’s first keyword for Model S has always been “luxury,” but the media and the owner have given the car more tags, and the word “smart” has always been talked about. Although Tesla rarely speaks these two words, it seems to me that it is no exaggeration to say that the Model S is already the most intelligent production car.

In fact, everyone has noticed that "smart car" is already the hottest topic in the current technology circle. Both international giants such as Apple and Google and local companies such as Baidu and Ali have already put into action, but Internet companies and technology. The smart cars in the mouth of the giants are more limited to the category of car interconnection, especially the domestic companies prefer to work on the big screen of the center console, but this is only a very basic concept of intelligence, which he first needs to satisfy. Smart driving is such a “just need”.

Many people may jump out and say that Model S has not achieved intelligent driving. Instead, Google and Mercedes-Benz driverless cars are all running on the streets. This is still a bit of a little Tesla.

First of all, Tesla's intelligent driving is the scope of mass production vehicles. This concept has been repeatedly emphasized by Zhu Xiaoyu and I. After all, it is a world of difference in the appearance of exhibitions or small-scale trial production and mass production. Pull and Musk's character, everything before mass production is closed, because that doesn't make sense.

Secondly, the Model S has the ability to be intelligently driven or even unmanned at the beginning of design. That is to say, the hardware is mature, and only the version iteration is required to gradually “activate” these potentials. Therefore, Tesla did not act so radically in this respect. Instead, it gradually showed these functions through small-scale running. After all, there were users and market acceptance problems, and policies and regulations were not It will be in one step.

Therefore, in Zhu Xiaoying's eyes, smart driving is the user experience that smart cars should have. As for the "pediatrics" that directly send WeChat in the car or operate the mobile phone through the center console, it only touches the smart fur." This kind of function Tesla can be done in minutes," Zhu Xiaoyu said with a smile.
Electric vehicle sales reverse growth? The reason is here

Although Zhu Xiaotong did not disclose the sales figures of Tesla in the first half of the year, it can be known from other sources that Mask is satisfied with this aspect. Of course, this is also the first step in the overall sales of electric vehicles in the first half of the year, and Tesla’s Therefore, I can achieve such a result. Zhu Xiaotong, who has been in office for half a year, has a few calm analysis:

The first is the promotion of market awareness. Here, Zhu Xiaoyu gave a very detailed example, which is the “national sales” that he advocated, that is, the special training camp that allows each employee to participate in the sale, thus “preaching” to the people around him.

Secondly, the construction of the charging network has done some solid work. In addition to expanding the charging network, such free-flowing mobile chargers and on-site pre-surveys are in line with national conditions, and only Chinese car owners can enjoy them.

Once again, every new energy vehicle company likes to hang on its policy support. In the past six months, Tesla has obviously done a lot of localization work, and has obtained multiple cities including new energy licenses, unlimited lines, and available on buses. With the support of road driving, this unique user experience is believed to be valued by every new energy owner.

Finally, the service experience. In fact, Tesla differs from other car companies in that "one person has several roles," and the biggest benefit of this integrated service from beginning to end is that the middle is saved. Cost and link. Although you can say that most Tesla owners are not bad money, in fact, when buying a car, it is also "saving money", because in addition to the transparent vehicle price, only the taxes and exchange rates are left, the only unhappy It may be the channel provider.

When can I see Model X in China? Next year

All the people who care about Tesla are paying attention to their third model, the Model X with the gull-winged SUV. Zhu Xiaoyu is very certain that this car will be released in September, and now they have received it. The user's reservation, but the delivery time in China will have to wait until next year, no matter how much faster than the original Model S.

At the same time, Zhu Xiaoyu also shared with me his views on this car. As the global models are under downward pressure, there is a negative growth, and the only SUV models can achieve positive growth. Generally speaking, consumers are now more interested in SUVs. This is especially true in China, so it is conceivable that the Model X with 3 rows and 7 seats will receive a kind of attention in China.

Looking forward to the second half of the year? More direct store +7.0 upgrade

Although Zhu Xiaoyu is already the third general manager of Tesla since he entered China, the rapid expansion of this startup in China has never stopped. 1,300 destination charging piles and 68 super charging stations constitute outside the United States. The largest charging network, this is the transcript that Zhu Xiaotong handed over in the first half of the year. The expansion speed seems to be speeding up in the second half of the year.

Zhu Xiaoyu told me that in the second half of the year, the intensive construction of the experience store will not only expand into new cities, but also increase the density in major cities. According to him, Shanghai, Hangzhou, Chengdu, Guangzhou, Shenzhen and other cities will open new stores in the second half of the year. The closest thing to us is the third experience store in Shanghai that will open in a month.

While many people are concerned about the technological innovations of the Tesla Model S itself, few people have noticed the flattening of its sales model. From the test drive, car booking, car purchase, charging pile installation to the final delivery, the consumers in this series of processes are completely dealing with Tesla, eliminating the inherent sales links such as channel dealers and 4S shops. The price is naturally transparent. Among them, the experience store has undoubtedly played a very important role as a bridge. The expansion in the second half of the year at least indicates that Tesla has achieved good sales results in these cities.

At the same time, Zhu Xiaoyu said that it will also increase service facilities and authorized third-party sheet metal service providers. The service of Tesla's service staff will extend the service capability, which is actually part of the user experience.

Zhu Xiaoyu, who has the background of Tesla's China charging project, will naturally work hard in the construction of charging outlets in the second half of the year. According to him, in the second half of the year, the focus will be on laying the charging network in seven major regions. Before the end of the year, it will cover the three provinces, the Yangtze River Delta, the southeast coast, and Beijing-Xi'an and other regions and routes. In fact, Tesla China has already built the largest charging network outside the United States. Now we can often see reports of long-distance self-driving tour by car owners, and also reflect Tesla’s down-to-earth work in China.

Another proof of the rapid development in China is the frequent upgrade of the Model S model software. In fact, this is a detail that makes the owner cool and also makes the outsiders puzzled. That is, the Model S has an innate OTA air. The upgrade function, like the mobile phone system and software we use, can be updated through continuous upgrade iterations, such as the aforementioned 100-kilometer acceleration increase of 0.1 seconds is achieved through OTA upgrade. There have been several important version updates since the Model S was released, and the owner can simply click on the upgrade on the screen. This may be the biggest difference between Tesla and other cars in terms of technology genes.

At the same time, Zhu Xiaoyu also revealed to me that the 7.0 version of the upgrade will be released in August. This version will have an important breakthrough in autonomous driving (provided that the technology kit is purchased). The current Model S can be installed after the technology kit is installed. Part of the automatic driving function, and the 7.0 version will go further in this regard, according to my understanding is the most important OTA upgrade since the birth of this car. "In addition, there will be a new look in the interface of the system," this is the original words that Zhu Xiaolan said to me. To be honest, although I am not a Tesla owner, I would like to see how such a technology company can play a car like a digital product. I also believe that this will be an important development direction for smart cars in the future.

postscript

In the past six months, Zhu Xiaotong has had a handful of opportunities to face the media. In my opinion, he is a technical fanatic and a low-key realist. These two points are on the black Apple Watch that he wears. It can be seen that the pursuit of new technologies must also keep a low profile.

Unlike the former two general managers in China, Zhu Xiaotong, who believes in “realizing the country”, does not have much exaggeration. He is willing to explain to you everything that Tesla has done. He will even drive you on P85D. Turning around, this simple, unspoken style is very similar to the character of Tesla's startup. Undoubtedly in front of Musk, he has more chips than the previous two, and China is also running faster and faster with Tesla.

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