Shanzhai is a technical living, but also need to innovate to equate simple cottage bathroom plumbing with imitating, plagiarism, shoddy construction, and poor quality. Not only people in the industry have such views, but many people outside the industry hold the same view. Plumbing Sanitary is still at the lowest level. Although "If you read 300 poems of Tang poetry, you will not be able to write poetry," but "there is also a way to copy poetry." No matter who imitates or plagiarizes, if it is only 100% complete copying, it is sure to find death for himself, even if there is a big price. The advantage of facing the consumer's aversion to complete "plagiarism" is also to dig a grave.
The reason why Shanzhai mobile phone is criticized is because many people think that Shanzhai mobile phone does not have the strength to innovate, blindly imitate or even piracy, impedes the enterprise's innovation power, and does not add to people's ethical aspects of opportunistic and unprofitable allegations. On the other hand, we have plumbing and sanitary ware industry, and there is no lack of copycat brand or even brand image in the bathroom.
Cottage technology, cottage products, cottage brands are all such, learning or imitation is a required course, learning from others is to take the road others have already gone, and later to do something higher and deeper, in order to get out of their own way. If you just wear a well-known brand of vest, in the market, the lack of innovation, even if the sales start, you can only earn a meager profit in a cry, can not be upgraded to the brand, the formation of brand influence . Because there are no innovative cottages, once they leave the creativity of others, they will not have the object of imitating. However, the copycats do not have the ability to develop new technologies, that is, they do not have the ability to innovate, so they can only be forged forever. It is the effectiveness of Dong Shi, living in the shadow of well-known brands.
A good imitation is to inject something on the basis of imitating others. Pure “plagiarism†is not a matter of skill. It is important to learn and imitate others while seeing where the other person’s weaknesses are. It is a dead end. In the same way, the cottage also needs innovation. It is only possible to survive detachment and copying that is more and more naked, more and more inferior and even malicious. It is difficult to survive, let alone brand. For example, the cottage plumbing bathroom that has been engaged in simple production or direct sale of goods has been used to imitate the production of a well-known plumbing bathroom brand in the market selling toilets. Because the production technology is low, the manufactured products are different from the well-known brands by a hundred thousand. In that case, even if the same trademark is affixed, consumers who have encountered Shanzhai can't sell it. The cottage is also a technical activity, and the cottage products have to be well-established and innovative, in order to obtain a certain sales performance. And many of our industry's cottages and plumbing sanitary wares directly branded well-known plumbing and sanitary ware brands or “borrowed†them because they have limited strength and lack of confidence. They are blind to the people’s brand packaging and marketing models. Just stole points of fur, was laughed as "can not afford to fight Adou", and even stolen brand who disdain, as a laughingstock.
Controversy and order fly together, everything is possible Shanzhai's starting point is to take the shortest path to achieve the fastest, because there is no need to take risks, there is a greater guarantee of income, since others have been successful, latecomers believe that copying or copying more likely to succeed . The so-called "family" stories are hard to read, but when it is difficult, the cottage is a good way to solve the urgent problem. However, after the difficult period, you should think of ways to make your own things. Otherwise, those who are lucky will become "kings". , Fortunately, the bad luck people close their doors to make fun of their laughter. However, many cottages and plumbing bathrooms have not made it clear, and they are not even willing to figure out how to do it. This is the long-term way of survival. They do not want themselves to be in a mountain cottage, but they have been unknowingly in the cottage and do not even know how to change it. .
The existence of the Shanzhai brand suffered a lot of criticism, contempt, and exclusion. How are their survival conditions? According to the person in charge of a certain cottage plumbing bathroom brand, their products are mainly sold to the third-tier cities and rural markets in the Mainland. They are mainly based on wholesale and occasionally receive some export orders. Because the prices are relatively cheap, orders received in previous years are still acceptable. During the peak period, even supply was in short supply. Although the management and marketing costs were eliminated, the profits were not high enough to maintain the normal operation of the factory. With the continuous rise of costs and the intensification of competition in recent years, Shanzhai enterprises are also struggling to survive on the line, and some completely fall, and some change the brand to continue to operate, and some simply switch to processing for others, the days are not Better than.
If the cottage bathroom products are merely for the sake of benefit, regardless of consumers, imitating a bunch of poor quality products, they can only be squeezed out of the market. A company that wants to grow and develop should ultimately win the consumer's approval. Otherwise, it can only stay in the peripheral stage.
In China, the word cottage is getting hotter and hotter in recent years. Most of the people in Shanzhai products are disdainful, but in fact the cottage is not useless. Although the quality of the cottage products is less than genuine, but the function is very complete, the appearance is also difficult to distinguish between true and false. For such imitation technology, it should indeed be recognized. Only the cottage products are a cup of branded products. If you do not want to be dismissed, it is best to innovate on the basis of imitation, and then slowly develop their own design products, only this, the cottage is not Will only be a cottage.