Bathroom hardware market strange: product fire profits fell

In addition to the problems of product originality, what is most detrimental is that many factors such as product prices, product reputation, product sales, etc. are all affected by plagiarism and counterfeit products, resulting in original companies not only failing to obtain due returns, but also providing generous dowry for others. . Where did the original product go?

Bathroom products only follow the "fire" According to industry sources, the current ceramic sanitary industry, there is no any product can completely avoid the industry imitate magical influence, almost all excellent products have been imitated magic master abuse bruised. Several epoch-making products in the industry such as Travertine, Pilates, marble, stone, and wood-grained bricks are no exception.

Counterfeit companies are not fools. Not all new products will be counterfeited. Some products are tepid in the market. Counterfeit companies are indifferent, but if the products are popular with consumers, counterfeit companies will be crazy. Influx.

Imitation level "is simply a twin brother!"

The counterfeit products in the ceramic sanitary industry are very different from counterfeiting in other industries. If counterfeit products in other industries are closely observed and carefully compared, they can also distinguish between male and female. Such as the world's top luxury brand Louis Vuitton handbags in the domestic copy of the goods Street are all, but the Louis Vuitton genuine leather bag and copy of the goods, you will find the current cottage in the use of materials, manual, There is a gap between the colors and the genuine ones, and the service life of the fortress products cannot be compared with that of genuine ones.

It is said that a large Louis Vuitton luggage was salvaged from the Titanic at the bottom of the sea. The inside of the trunk was impervious. The clothes and documents inside were still gorgeous. If it is replaced with a cottage product, the clothes inside the luggage are believed to have been soaked in seawater for nearly a hundred years.

However, this is not the case in the ceramic sanitary ware industry. There is no significant difference between the color and the genuine product of the ceramic sanitary ware industry, and the service life is not different. The product quality is almost the same. Industry sources told reporters that "imitation, cottage" and other words used in the ceramic sanitary ware products are not very accurate, with the "twin brother" to describe more appropriate.

This is inseparable from the special characteristics of the ceramic sanitary ware industry. The production equipment and raw materials of the ceramic sanitary ware companies are provided by several upstream mechanical equipment and color enamel enterprises, resulting in ceramic sanitary ware companies being the same in terms of production technology and raw material quality. , And the product's color and style are prepared through the formulation of ceramic sanitary raw materials, so the homogeneity of the product is serious. “Technical innovations in ceramic sanitary ware are like layered paper.”

Prices have plummeted. Industry professionals believe that copying other companies' products can save the cost of product R&D and the cost of marketing. It can also effectively avoid the market risk brought by new product promotion. Therefore, the price of counterfeit products is more competitive. The price of counterfeit goods has dropped, causing the price of innovative products to plummet.

The market conditions product fire, the profits dropped The current ceramic sanitary industry there is a strange phenomenon, a single company launched a new product is difficult to obtain breakthroughs in the industry, new products require the joint promotion of many companies in order to form the trend of the industry trend. Although ceramic sanitary ware companies with product innovations are the victims of counterfeiting, these companies are both victims and beneficiaries.

The victim is that the product's profit margins are squeezed, but the gains are the product sales have been greatly improved.

Some companies say that other people's counterfeiting of your products proves that your products are doing well, the quality of products is good, and they think differently. Other people's imitators are also helping them in disguise to promote, which is more conducive to the sales of products. .

At present, the competition of ceramic sanitary enterprises has evolved from the original product competition to the service competition, and the differentiation of services is the core of the enterprise competition. Therefore, as long as the services are done well, the profit space of innovative products will not be affected too much by counterfeiting. Big fluctuations.