Industry dynamics home space
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Chen Wen also pointed out that at present, most of China's design and manufacture of household items lacks innovation, and consumers often spend large sums of money to purchase foreign brands with high quality and good looks, in order to decorate individual living spaces and highlight personal tastes. It is now a great opportunity for international consumer goods manufacturers to enter the Chinese market.
The China (Shanghai) International Fair for Fashionable Household Products quickly responded to market demand, following the successful opening of the first Interior Lifestyle China-China International Home Furnishing Products Exhibition in Shanghai Exhibition Center from September 13 to September 16, 2007. The 2nd Interior Lifestyle China - 2008 China (Shanghai) International Houseware Fair will be held again at the Shanghai Exhibition Center from November 19th to 22nd this year. The first exhibition was attended by nearly 180 companies from 12 countries and regions, showing a wide range of high-quality products, of which more than half of the foreign exhibitors brought the latest wave of products in the world of home furnishing, which wanted to showcase in the Chinese home market. China's importers and retailers have brought many opportunities to allow Chinese importers and retailers to come in close contact with many of the world's top home brands without going abroad. More than 50 famous brands from overseas have confirmed their participation in more than 10 countries before the second exhibition, and exhibitors from 3 countries have confirmed to participate in the exhibition. These overseas well-known home furnishing brands will provide Chinese consumers with fashionable and technological home furnishing products and inject new vitality elements into the Chinese home furnishing market.
According to Liang Meifang, the current Chinese home market has a high degree of recognition for foreign brands. Taking Shanghai as an example, half of the top 20 brands in Shanghai's current home market are imported brands. Foreign brands occupy a dominant position in household products. Foreign brands often rely on high-quality, high-quality, high-tech products to lead consumer hotspots and have a strong penetration in China's high-end home market.
In order to better guarantee the exhibitors' exhibiting effect, the expert committee composed of dozens of department stores and professional retailers will become the highlight of this exhibition. The Expert Committee will hold regular symposiums to explore the latest developments in the local department store home market and industry trends, and evaluate the effectiveness of the fair as a channel to broaden the market. At the same time, the Committee of Experts will also organize department stores and retail companies across the country to visit the exhibition to ensure the quality of buyers attending the exhibition and provide convenience for exhibitors to obtain information.
The Committee of Experts will also participate in various activities of this exhibition as a member of the judging panel of the Chinese Home Furnishing Fashion Awards. The award will be targeted at manufacturers, distributors and retailers in the household goods industry who are bold in innovating and actively developing new ways in the market. At that time, the awarding ceremony will also be a good platform for face-to-face exchange between the winners and China's most influential top department stores, manufacturers and distributors.
A variety of household items are used to exemplify the enjoyment brought by high-quality international life. At the same time, the exhibition also provides a platform for domestic merchants to purchase and exchange high-end home products.
The exhibition also held the 2008 China Home Furnishing Fashion Awards, the 2nd China Housewares Market Development Forum, the International Designers Fashion Talk, the “From Art to Business†Special Discussion, Designer Corridors and many other activities.
According to the monthly statistics released by the National Bureau of Statistics, the retail sales of social consumer goods from January to July this year were 5,967.2 billion yuan, a year-on-year increase of 21.7%. The figures show that the domestic demand of China’s national economy has maintained a steady and rapid growth. In recent years, with the need for sustained and balanced growth, the Chinese consumer goods market has developed rapidly, and fashion household goods have become a new bright spot in the Chinese consumer market. According to Chen Wen, director of the Consultation Center of the Beijing Business Information Center, in recent years, the scale of production and sales of household products in China has continued to expand, and the consumption of household items in Beijing has become more gentrified, personalized, and branded. According to Liang Meifang, deputy director of the Shanghai Commercial Information Center, with the changes in people's lifestyles, home furnishings have become a new bright spot for consumers. Shanghai department store sales of household items are increasing year by year. Many department stores are constantly expanding sales of home products. area.