After the downturn in 2016, smart homes ushered in spring in 2017. The media’s coverage of the CES show has made smart homes even more prosperous in the opening year. Has your circle of friends been a smart home? For this, Xiaobian has compiled the top ten relevant market rules for smart homes. Rule 2: From product operation to brand operation, the brand represents the image of a company, representing the integrity of the company and the quality of the product. For the smart home that just started, the public's recognition of the industry is not high. Under this circumstance, many three producers have disrupted the good market with super-bad quality and ultra-low price. Based on this, brand operation is more important. To achieve more efficient systematic brand engineering has become a must for the brand enterprises. The importance of brand strategy will be enhanced, and competition at the brand level will be strengthened. SMEs without brand foundation will face elimination, and groups centered on brand enterprises will emerge one after another. Rule 3: Using the service-driven home sales smart home's own property tells us that the service behind product sales is extremely important. In 2106, with the increasing demand for offline services on the Internet, there will be more and more companies. Pay attention to the introduction of services and use sales of service-driven products. The dealer system will also move towards the service provider system. The home service is expanding from the original pre-sales and after-sales, and gradually integrated into the entire marketing system. From the traditional model of product-driven services, it has been completely transformed into a sales model for service-driven products. Rule 4: Home furnishing enterprises actively create new ecology Under the general trend of industrial alliance and fierce competition, cooperation between enterprises and enterprises is strengthening. It is difficult for a single smart home enterprise or product to meet the real needs of a family. It is the general trend to create a circular, open and shared business ecosystem. Rule 5: Smart home business marketing is exploding. Who said that advertising is only a big-name enterprise. According to reports, smart home industry program advertising is a hot spot in the online advertising industry in recent years. Many smart home companies actively contact hotspots and look for any opportunity to do brand promotion. And the marketing model is diversified, the marketing model will shift from products and services to digital and mobile interconnection. The communication model will also be transferred from traditional media to new media, and multi-platform integration operations. Rule 7: E-commerce is developing rapidly and will become an important channel for smart home sales. Most smart home manufacturers are actively deploying e-commerce, including new product crowdfunding, and selling products on various platforms. As the brand influence continues to increase, This approach has become a big profit magic weapon for smart home enterprises. At present, in addition to the sales service platform, it also includes new brand marketing methods, such as online sales + offline services, community communication + e-commerce sales. At present, the Internet and e-commerce operations of smart homes are quite mature. Rule 8: Artificial intelligence interactive artificial intelligence as the next entry-level platform has successfully landed in the smart home market, Apple's Siri implanted Home Kit; Google's Google Home debut; Microsoft's Cortana entered Haier's excellent home system, AI became The only way for smart homes to “get together and evolveâ€. After experiencing “pseudo-demandâ€, “experience redundancy†and “entry misunderstandingâ€, it is expected to move towards a more mature form, with future opportunities and challenges coexisting, and new products will be worth more. Rule 9: Don't rely on mobile phones for voice control. Although knowing that mobile phone control is a wrong choice, it is not a matter of accomplishment that you want to change. However, companies have now found a new way - voice control. Whether Apple, Google or Amazon, all spent a lot of effort on voice control, although Amazon has not announced the specific sales of smart speaker Echo, but from the market feedback, it is basically recognized. As a result, voice control seems to be one of the alternatives to smart product manipulation. The old saying goes, "The gentleman doesn't do anything," and the user can buy it. At the same time, the development of artificial intelligence (AI) has also greatly improved the convenience of voice control. The home assistant who understands the natural language is no longer as rigid as the application on the mobile phone, and the people who use it can also extend to the children and the elderly, and better serve the family. Rule 10: The development of the platform platform is called the general trend, but it is only for the access of its own products, it is a bit overkill. It is really difficult for smart homes to achieve "one big family", even if it is a traditional home appliance company, it is difficult to distinguish it. Only by doing the "interconnection" can the advantages of the platform be brought into play. However, there is no unified standard. The so-called "interconnection" can only be "paper talk". Enterprises want to maximize their profits and do everything in it, but users are relatively cold. After all, it is still a minority that really wants to make the whole house a "smart house". It is enough to buy several smart products that are interesting and practical. For the user, there is no product that can be used on the platform, and it is just empty talk; and the products are closed to each Other and difficult to be compatible, which is a pain point for the user. How to achieve a smart product with a practical and intelligent product, is the way out for smart home development. Relay Overload and Delay timer Relay and Overload and Delay Timer,Relay Time Delay,Delay Relay Circuit,Delay Relay Timer Ningbo Kyson Cool Electronic Technology Co., Ltd. , https://www.zjkysoncool.com
Rule 1: 2B turns to 2C
I have contacted many smart home manufacturers before, all of which means that the To C market is difficult to open, so I actively cooperate with the housing developers, I hope to transplant the smart home in the early stage of development, but with the market turmoil, since the second half of 2016 More companies will shift their business focus from B to C. In the current society dominated by the 90s, most people can quickly adapt to smart, safe and convenient lifestyles. Therefore, for the home industry, there is no such thing as a cold winter. The more difficult it is to be restricted by Internet factors, it is necessary to explore the real attributes and values ​​of users, complete product upgrades, and broaden horizontal development channels. 
Rule 6: Simple, practical and high quality will become the popular trend of household consumption in the future. In the design of smart home, it tends to be simpler and more practical, highlighting simple and beautiful, “high-force†and “cold and coolâ€.
From the perspective of the ten major market rules of smart homes: In the future, the platform and ecologicalization of smart homes have become a trend. It is expected that smart homes will maintain rapid growth in the next few years, and more and more families will try smart home products.