Ningbo Safewell Plumbing Co., Ltd. , https://www.safewellbrass.com
The cabinet industry is entering a period of significant transformation. Faced with increasing pressures from various directions, the sector is expected to undergo more challenges this year, and a turning point may soon emerge. In such a dynamic environment, how can cabinet companies position themselves for success?
The evolution of the cabinet industry isn't something that happens overnight. At this critical moment, companies need to carefully choose their paths, think strategically, explore new opportunities, and adapt to the changing market. By doing so, they can achieve stability and eventually gain an advantage in a competitive landscape.
Controlling Terminal Channels
In recent years, the home industry has faced multiple pressures, yet some brands have managed to grow despite these challenges. Many cabinet companies have expanded their retail presence, opening more stores and increasing their footprints. However, this expansion has come with rising costs and homogenized operations, leading to intense competition and operational strains for many players in the market.
How Cabinet Companies Can Succeed
In this context, it's essential for cabinet firms to take proactive steps to strengthen their control over terminal channels. This includes forming partnerships with store alliances, negotiating better rent terms, enhancing store aesthetics, and boosting marketing efforts to attract more customers. These strategies help build brand visibility and drive sales effectively.
As the cabinet industry reaches a pivotal moment, new sales models and distribution channels are emerging. Many cabinet merchants are now choosing to open independent image stores near large home improvement centers or collaborate with other brands in strategic locations. This approach helps them avoid the constraints of traditional supermarket-style channels, which have long been common in the home appliance sector.
For example, companies like Gree Electric have successfully implemented independent store models outside major retailers like Gome and Suning, allowing them to better control their brand presence and customer experience. This shift is pushing the entire industry toward a more sophisticated level of marketing and customer engagement.
Currently, well-known cabinet brands such as European School, Department Stores, and Han Li have already established a strong presence in first-tier cities. While these markets are stable, they are also highly competitive. With the real estate market being regulated, the 3rd and 4th-tier cities are now experiencing rapid growth. As a result, many cabinet companies are shifting their focus to these emerging markets, where there is still plenty of room for development.
Although national brands have taken the lead, none have yet achieved a dominant position. The potential in district and county markets remains vast, and local brands often have a stronger foothold in these areas. The question is, why aren’t we seeing a “country surrounded by cities†model taking shape? Perhaps in the near future, this could give rise to a new contender in the Chinese cabinet market.
At the inflection point of the industry, improving service systems is crucial. Whether it’s about survival or long-term success, profitability relies heavily on strong sales and exceptional service. No matter where you are, there are plenty of cabinet manufacturers, but only those who invest in service quality will stand out.
Cabinets are high-frequency household items, and the saying “three points production, seven points installation†highlights the importance of post-sale support. From pre-sales design consultations to after-sales installation, continuous and reliable service is essential.
Today, the overall concept of cabinets is very popular, but most consumers are still in the early stage of purchasing complete kitchen or wardrobe systems. They often lack deep knowledge and need more guidance. In this scenario, a local company that offers timely "Cabinet Life Service" can seize an opportunity, build trust, and establish a strong brand image among users.