In the current situation with exquisitely impressed consumers, conventional promotion methods and simple products cannot impress consumers, and discounts, price cuts, etc. have gradually become tired of end-users. As consumer demand for product diversification increases, product prices no longer become an absolute factor in consumer purchases. Product design, overall appearance, and environmental protection are increasingly important factors for consumers to purchase products.
To seize the consumer's psychology is to create beautiful products to impress common people's needs. Bring beautiful hardware products into an important part of people's enjoyment of life. The demand for hand tools in Germany has increased, and the most comfortable and labor-saving tools are the most popular. The smooth handles and aesthetic appearance that help grip the tools are important factors that appeal to their purchase. Taiwan's hand tools industry has a certain degree of advantages in the world by virtue of its stable product quality, exquisite product variety and complete product variety.
Consumers have a soft spot for hardware gifts. “We don’t accept gifts during Spring Festival and receive brainwashed platinum.†Now that tobacco, wine, and meals are no longer in the mainstream, health is the most important. Melatonin puts health first, and it is widely recognized by consumers for the purpose of delivering health. Now, with the continuous improvement of people’s living standards and the innovation of product production technology, various high-tech hardware products are constantly pouring into the market. Products such as smoke-free cooking pots and tin tea cans are accepted by consumers. These hardware products, which are both beautiful and stylish, have become the first choice for consumers to give away friends and family.
According to the author's understanding, the Chinese gift market is temporarily not saturated and there is a huge space for development. In the 230 billion in the removal of flowers and wedding gifts accounted for 50% of the share, the traditional gift share still 110 billion yuan, in the removal of various gift companies in the industry, the total sales of not more than 55 billion market share, there are 55 billion Market space. Let the hardware companies enter the front of the gift industry and enter the home life of modern people chasing personality, fashion, and quality, just to meet the modern people's psychology. We strive to ensure that “We do not accept gifts during the Spring Festival and receive gifts only for gifts.†Bring people joy, health and good life.
After integrating energy conservation and environmental protection into corporate culture in Copenhagen, energy conservation and low carbon are being transformed from national policies into social consensus. High energy consumption enterprises have realized the essence of “low carbon economy†under the leadership of the “Eleventh Five-Year†energy saving and emission reduction policy. While the concept of low-carbon and environmental protection is in vogue, the pollution of high-energy hardware companies to the environment has become a problem that cannot be ignored. The consumption trend of the green economy has also raised new requirements for energy-saving and environmental protection in the hardware market. Therefore, it is a general trend for hardware companies to start a new round of industrial upgrading in the new era.
According to data analysis, the energy consumption of mechanical and electrical products that consume more energy accounts for about 70% of the national energy use. In the face of an increasingly severe natural environment, hardware companies are reducing energy consumption, and the road to low-carbon production can't be ignored. On September 13, the International Energy Conservation and Environmental Protection Association held an "Energy Saving and Innovative Product in the World" award ceremony held in Beijing. The leading brand of electric water heater, Shuaikang, won the "Energy Saving Academy Award". This is the first time that the electric water heater industry has won the "Global Energy Saving and Innovative Product" award. This will be a sign of energy saving contribution. With Sacon Electric water heater energy-saving technology to obtain global leading edge, the next era of China's electric water heater is blowing, will open up new areas for China's electric water heater industry. International Energy Saving and Environmental Protection Association International Minister Black commented in the progress of China's electric water heater energy-saving technology, said: China's electric water heater energy-saving technology has gained international right to speak.
According to authoritative data, China is currently at the peak of housing construction, but the vast majority of building materials in the market are still high energy-consuming building materials. If you do not pay attention to building energy conservation, it will directly increase energy consumption and lead to energy crisis. However, due to the impact of relevant national energy conservation policies, the proportion of energy-saving and environmental-friendly doors and windows and curtain walls is increasing year by year. The energy-saving renovation of the windows and doors industry also conforms to the development trend of the future market.
Raise awareness of low carbon to promote energy conservation and emission reduction in the industry. Create a harmonious green industrial chain, achieve efficient and economical production, strive to reduce the cost and waste of resources, create a broader social value and ecological value, and promote the healthy and sustainable development of the entire industry. To develop and produce low energy consumption, consumables, low pollution, high-efficiency safety and health products, and to promote green manufacturing. Under the state's policy of emission reduction, hardware companies can't confuse the squares and find the avenue of self-transformation to realize sustainable development.
With the changes in people’s lives and consumption habits, some household appliances have been replaced by household hardware. Some savvy hardware merchants have begun to aim at the design of the products and other aspects of the family and individual hardware market to meet the needs of the community. The usual design can not meet the needs of consumers, and the product is designed with innovative ideas. Differentiation has become a successful road to innovation and hardware. Consumers feel healthy, safe, rest assured, and decent products have slowly entered the family life.