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**Pearl River Delta Recruitment Survey: The Rise of the Post-90s Generation**
After the 1990s, a new trend has emerged in the labor market — the "flash mob" of young workers. In response to the growing influence of the "post-90s" generation, many companies are struggling with recruitment challenges and are forced to adjust their hiring standards.
At 3 p.m. on a Tuesday, a crowd gathered in front of the job posting board at the Dongguan Zhitong Talent Market. Young people, dressed in trendy outfits, were scrolling through their phones, looking for opportunities that matched their expectations. Some wore white headphones and held iPhones, scanning the postings with a casual attitude.
Cai Xiaomei, a senior manager at Zhitong Talent Chain Co., Ltd., shared insights with the First Financial Daily (Weibo). She revealed that 56% of job seekers are now "post-90s" individuals. Despite some companies expressing reluctance to hire this group, calling them "flash mobs" due to their perceived instability, many employers have had to lower their requirements — such as reducing experience thresholds or being more lenient on appearance.
Li Ping, a 25-year-old from Hunan, is one such worker. She previously worked in a mold factory where she was required to work up to 13 hours a day. Frustrated by the long hours, she decided to leave and now seeks a lighter job with better pay and opportunities to learn new skills. She hopes to find a position related to design or programming, and she’s actively searching for keywords like "drawing" on the job boards.
She also emphasized the importance of location. She prefers a job close to the city so she can enjoy weekends shopping and socializing. Her expectations include a monthly salary of around 3,000 yuan, including meals and accommodation.
Meanwhile, older workers like Lao Li are also looking for new jobs, but for different reasons. He found that his previous electronics factory offered fewer overtime hours, prompting him to seek a new workplace where he could work more.
Not far away, two young women were chatting and discussing their job search. One of them proudly identified herself as a "responsible and energetic post-90s." She admitted that some people have negative stereotypes about her generation, but she doesn’t agree with them. She values her independence and knows exactly what she wants.
In response to the demands of the younger workforce, many companies are adjusting their policies. For instance, they are now offering better dormitory conditions, internet access, and air conditioning. Mr. Deng from Guangzhou Painter Co., Ltd. noted that it's harder to manage "post-90s" workers, who expect a more comfortable working environment.
According to Cai Xiaomei, companies are also modifying their management styles to accommodate these employees’ preferences. Some even reduce overtime if it aligns with employee wishes.
However, the high turnover rate among "post-90s" workers remains a concern. Ms. Yu from Dongguan Xinlianxin Human Resources explained that many young workers don’t stay in jobs for long because they don’t want to endure monotonous tasks or long hours. They often switch jobs for better pay or more interesting opportunities.
Despite the challenges, there are advantages to hiring this generation. They are flexible, quick to learn, and open to new ideas. Unlike older workers, they tend to adapt faster to new roles.
But not all employers are happy with the situation. Li Jingcai, a manager at Guangzhou Qingqing Garments Co., Ltd., mentioned that after the Spring Festival, over 80% of managers left the company, while only 30–40% of general workers returned. This high turnover is a major headache for business owners.
Some companies have even started avoiding hiring "post-90s" workers. Li Ping confirmed that age restrictions are still common in some workplaces, especially for those under 16 or 17.
Yet, despite the difficulties, many young workers are not content with just a job. Li Ping dreams of opening her own mold processing shop in the future, hoping to earn more and gain more freedom. Others, like Liu Chao, wish to start an Internet café but lack the capital to do so.
Life is full of changes, and for many, leaving home to find better opportunities is a necessity. After the Spring Festival, Li Ping and her friends left their hometowns, which made her feel a bit sad. But she remains hopeful, planning to move to Guangzhou with her friends to explore new possibilities.
For the "post-90s" generation, the dream isn't just about making money — it's about living life on their own terms. And as they continue to shape the workforce, companies must adapt or risk being left behind.