**Pearl River Delta Recruitment Survey: The Rise of the Post-90s Generation** After the 1990s, a new trend emerged in the labor market — the "flash mob" generation. Faced with the growing influence of the "post-90s" workforce, many companies are struggling to fill positions, even as they lower their hiring standards. This shift has forced employers to rethink traditional recruitment practices and adapt to the changing expectations of younger workers. At 3 p.m. on a Tuesday, crowds gathered in front of the job posting board at the Dongguan Zhitong Talent Market. Young people, dressed in trendy outfits, were seen scrolling through their phones, looking for opportunities that matched their preferences. Many were searching for jobs that offered better working conditions, flexibility, and even some form of personal development. Cai Xiaomei, a senior PR manager at Zhitong Talent Chain Co., Ltd., told the First Financial Daily (Weibo) that 56% of job seekers are now post-90s individuals. Some companies have expressed reluctance to hire them, calling them “flash mobs” due to their perceived instability. However, with talent shortages persisting, many employers have had to adjust their criteria, relaxing requirements related to experience, appearance, and even personal style. Li Ping, a 25-year-old woman from Hunan, is one such worker. She previously worked in a mold factory where she was required to work long hours — up to 13 hours a day. After leaving that job, she sought something more manageable, with better pay and the chance to learn new skills. She’s currently looking for a position related to drawing or programming, hoping to earn around 3,000 yuan a month with food and accommodation provided. She also prefers to work near the city so she can enjoy weekends shopping. Her experience reflects a broader trend among the post-90s generation: they value quality of life, work-life balance, and personal growth over just a high salary. Meanwhile, older workers like Lao Li are seeking jobs with more overtime opportunities, as their current factories have reduced working hours. This contrast highlights the evolving dynamics in the labor market. Some young people, like two girls chatting nearby, proudly identify as post-90s. They say they are responsible and energetic, despite stereotypes. One of them mentioned she prefers living in Dongguan over Guangzhou because it's less crowded and more convenient. Employers are also adapting to these changes. Mr. Deng from Guangzhou Painter Co., Ltd. said that post-90s workers demand better facilities, such as air-conditioned dorms, internet access, and recreational areas. To attract this group, companies are investing in improved working environments. Cai Xiaomei noted that after hiring post-90s employees, many businesses have adjusted their management styles. For example, they’ve added Wi-Fi, air conditioning, and flexible working hours to meet employee needs. However, there are challenges. Ms. Yu from Xinlianxin Human Resources pointed out that post-90s workers tend to have higher turnover rates. Many leave quickly if they feel dissatisfied or find a better opportunity. Despite this, she also acknowledged their strengths: they’re quick to learn, adaptable, and open to new ideas. Some business owners are frustrated by the constant job-hopping. Li Jingcai, head of Guangzhou Qingqing Garments Co., Ltd., said that after the Spring Festival, the return rate for managers was over 80%, while general workers only returned 30-40%. Cai Xiaomei added that post-90s workers typically stay in a job for 7-8 months on average. There are various reasons for this mobility. Some look for better relationships, others for better pay, and some simply want a more interesting life. As one young worker joked, “Some post-90s come to job fairs just to find a boyfriend.” Despite the challenges, many post-90s workers have ambitious plans. Li Ping dreams of opening her own mold processing shop after gaining two years of experience. Liu Chao wants to start an internet café, though he lacks the capital. Others, like Xiao Gong, change jobs frequently based on their interests — from a biscuit factory to a cosmetics store. The post-90s generation is reshaping the labor market. Their demands for better working conditions, personal freedom, and meaningful careers are forcing companies to evolve. While some employers resist, others are learning to adapt, recognizing that this generation brings both challenges and opportunities. As Li Ping prepares to move to Guangzhou with her friends, she remains hopeful about the future. She knows the journey won’t be easy, but she believes that with hard work and determination, she can build a better life.

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