Recently, a reporter visited the Zibo ceramic production area and found that as market competition intensifies, the production and sales performance among ceramic manufacturers has become increasingly uneven. Some companies are thriving, while others are struggling, leading to a clear divide between the top performers and the rest. According to the reporter's findings, since mid-April, some ceramic tile manufacturers have experienced a sharp drop in sales, with the market entering a low period earlier than expected. Many producers are now referring to this situation as an "early off-season."

During a visit to a full-glaze ceramic company, the sales representative shared that the product market has suddenly turned sluggish. The number of on-site customers has been declining, and customer orders have significantly dropped compared to previous years. While the company used to enjoy strong sales, this year’s new client acquisition has been particularly challenging. Even in early April, when the market was still relatively stable, there were not many orders coming in. Recently, the company has faced growing inventory pressure, making it difficult to maintain a healthy sales flow.

Another interior wall brick manufacturer’s sales manager shared similar concerns, noting that the balance between production and sales has shifted in recent months. Sales have slowed down, and inventory is piling up. In recent years, the company had managed its operations well due to consistent product quality and a small-scale production line, which kept sales relatively steady. However, this year, the pressure has doubled, and the company is now experiencing challenges that were previously uncommon.

It has also come to light that, besides poor sales, some manufacturers are facing shutdowns due to poor management practices. Despite these difficulties, not all companies are suffering. In fact, several ceramic enterprises in Zibo, such as Jinyi Ceramics, Fengxia Ceramics, and Qianyuan Ceramics, continue to perform well. Their products remain in high demand, with some companies reporting orders scheduled through July and August. Leading firms like Shandong Yadi, Lion King Ceramics, Guorun Ceramics, Xinbo Ceramics, and Chengdong Jiantao are still showing strong performance.

In one antique brick manufacturing company, the general manager noted that while overall ceramic sales in Zibo may be slowing, the demand for antique bricks remains strong. Since the start of the year, the company has maintained a balanced production and sales cycle. It seems that the antique brick segment in Zibo is currently performing better than other ceramic products, offering a ray of hope in an otherwise challenging market.

Previously, tile manufacturers in the region would be busy until June before entering the off-season. This year, however, the market has started later, and the usual rush of sales hasn’t materialized. As a result, many companies are adjusting their strategies to cope with the changing conditions.

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