Speakers: Wang Guangliang, Director of the Health Sleep Promotion Center of the Chinese Medical Doctor Association, Secretary General of the China Sleep Alliance, Deputy Director and Secretary General of the Intelligent and Bionic Branch of the China Industrial Design Association  Expert opinion 1 : Urbanization construction brings new opportunities for healthy homes The revolution must first talk about the dilemmas and problems faced by mankind. The first is the shortage of energy and resources to the point of exhaustion. Everyone in our country knows that a lot of oil is actually imported, which is actually our country's energy strategy; the second is population growth. Now we have the national population and 14 million, and now in the urbanization of the urban population this year there are 700 million; the third food security; as well as climate change and geological hazards; this year we have seen frequently from the outset southwest The area is arid, and flood disasters are occurring all over the country to the northeast. Under such problems, we all also see that the entire central government ’s policy adjustment after the 17th National Congress of the Communist Party, that is to say, to change the economic growth mode and adjust such a structure of the economy, then we must come to the natural world Studying and advocating a healthy life is a trend in the future. Economic growth in resource consumption type come to an end, in order to become the market leader among economy, we need to know where to lead, try their hand where the "tide" in? How to find a new blue ocean in the home industry in this flat earth? That is, where will our future competition be? I think that urbanization is what our country must pay attention to in the next 20 years. All policy adjustments are centered on urbanization, and the furniture industry will definitely usher in a new round of development opportunities.    Expert opinion 2 : The revolution in lifestyle is bound to spawn new business models There are three major revolutions in the future, the first is new energy, clean energy and renewable energy; the second is the new technology revolution, including the emerging industries such as the Internet of Things, information networks, biomedicine, life sciences and geological survey By now, how many health-related industries are supported by national policies, including the Internet of Things is also related to health. Lifestyle is the third revolution. It is a competition for cultural soft power, which includes healthy lifestyle and home lifestyle. Why do we need a lifestyle revolution? The unhealthy diet, unbalanced nutrition, and environmental health caused by environmental pollution at home have severely restricted the sustainable economic and social development of our country. Under this premise, health has become a part of the national economy and people's livelihood. With the development of society, a lifestyle closely related to health will usher in a huge revolution.  Expert opinion 3 : China's furniture sleep industry is a gold mine Fortune Magazine had an article in 2006 about the US $ 20 billion sleep industry. I remember when I was doing live interviews in the live broadcast room of Beijing People ’s Broadcasting Station. When I mentioned the sleep industry, the host said that China has a sleep industry? I know that the furniture industry and home textile industry are very mature. Is there a sleep industry? There must be, and sleep is a gold mine. In 2006, I said in Jinmao, Shanghai, that sleep is a gold mine. We are all gold diggers and are still on the way to gold rush in the west. 38.2% of the country ’s 1.4 billion people have sleep problems, and It is in an economically developed area, so his value of high-end people has become an important factor for his purchase. There are also industrial competitions including environmental changes and other aspects. I think lifestyle marketing is definitely a mainstream. Including I recently saw a hotel abroad have started to do business travel health management, he put sleep, exercise, nutrition together, I think this hotel is very smart, in fact, lifestyle, I feel good sleep, sleep People must get insomnia first. This is what the Asian Sleep Chairman said. If you want to get sleep, you must get insomnia first. If you want to get a good sleep, you must get out of sleep and get a sleep. Get out of sleep and engage in sleep. The current status of China's sleep industry includes several aspects. First, there is a serious lack of innovation. Few companies have core science and technology, and they do not have intellectual property strategies. Few companies have intellectual property strategy management. They generally wait for imitation or imitation. Creative integration, so much so that when I heard that Chinese companies participated in some foreign exhibitions, they basically said that Chinese people are not welcome to enter. Secondly, it is brand cultivation. Many companies are keen on foreign brands, foreign names, and packaging hype in foreign countries. They also have no independent brands and core competitiveness. There are few long-lived companies, and they do short-term things like this. The marketing method is also imitation and concept marketing, that is, when someone else puts forward a concept, marketing will follow, so there are still many problems.  Expert opinion 4 : The development of the sleep industry should consider multiple factors Environmental taxes, resource taxes and consumption taxes are on the agenda. Cars no longer have to pay for road maintenance, and driving 10,000 kilometers a year is totally different from driving 10,000 kilometers a month. In addition, there are technical factors. Now, some foreign countries have put forward some technical indicators for some products in China. I know that the mattress industry has flame retardant and fire protection requirements, as well as financial and monetary factors, RMB appreciation and firmness, including exchange rate changes and uncertainty. The export tax rebates of enterprises will also fall, and the profits of some enterprises will also fall, as will the costs. There are a lot of export-oriented enterprises here, facing some confusion, including trade protection, weak consumption in the European and American markets and export competition, which I think must be considered in Longjiang or in the Guangdong furniture industry belt.    This morning, the Mobile News also mentioned the collection of environmental taxes. Furniture companies, whether they make mattresses or sofas, are resource-consuming. Why Shenzhen has begun to not support the furniture industry, began to focus on strategic emerging industries, and is also restructuring. Foxconn has moved to Wuhan and Zhengzhou, and these are examples that have happened around us. There are also technical factors. Now the United States has very strict requirements on the flame retardant and anti-corrosion requirements of mattresses and beds that enter their market.  Expert view 5: Two milestone in promoting the health industry to grow at an average rate of 23% I think two things are milestones in our health field. The first incident was SARS in 2003 , letting many people know that health is actually very important, so from 2003 onwards, health education including Hong Zhaoguang became a celebrity giving lectures everywhere, so that many medical experts came out to give lectures. Another incident was the "5.12" earthquake in 2008 , which let us know the value of life, so everyone went to Chengdu to see that Chengdu's consumption level is quite high in the country, why? Because everyone knows that human life is only once, and after living today, I don't know where tomorrow is. So after passing these two things, many people realize that health is the first, our career, money and wealth, everything else is zero, and the back of no health is zero, so after 2003 , China ’s health industry The average annual growth rate is 23% . Western countries regard China as the second largest market outside his homeland. China has become the second largest economy in the world. In the course of economic and social development of the country, the demand for health is rigid. Secretary General of the Foshan Family Association also said that health is definitely a major functional trend in the furniture industry in the future, so health is actually our development direction. The Ministry of Health has conducted a survey and now only 6.78% have a relatively correct understanding of health . Less than 7% , 93 out of 100 people have incorrect or one-sided understanding of health. Expert opinion 6 : Five trends in the home furnishing industry (functionalization, personalization, fashion beautification, low carbonization, service specialization) He has five trends in the future furniture industry, the first one is functionalization. This functionalization is mainly due to its humanized health, intelligent and bionic design will usher in a great development and prosperity in China, bionics is also an important source of a major invention. Industrial technology upgrade requires function priority. The trend of functionalization of products will become inevitable in the world. Ergonomics is widely emerging. Industrial technology upgrade requires function priority. The most important thing is that human physiology can be industrialized . President Yang Donghui of the Home Textile Association repeatedly emphasized that functional home textile is the fundamental way out of China's textile industry. At the same time, green, low-carbon and energy-saving, such a trend will also accelerate the application and popularization of new materials, technologies and methods in the industry, including nanotechnology and engineering fibers. The second is personalization. Personalization of the furniture industry is a very good and a very obvious feature, that is to say the fundamental reason for such an industrial gathering place, we say that there are actually eight characters that personalization can solve, which is called " customization on demand and time Customized " . There is also a fashion beautification, a service specialization, and the last one is low carbonization.  Expert opinion 7 : Functional bionics (healthy product function) is a new blue ocean for the home industry Luban is the originator of China's bionics. He invented the saw. Like airplanes and submarines, they are actually bionics designs. The famous German industrial designer Korani is an advocate and practitioner of bionic design. He mainly mentioned the design concept that people and society should be natural and harmonious, which has very profound epoch-making significance. We have a theory called symbiosis theory. People and nature, people and society are symbiotic and win-win. This theory also affects our current designers, so we usually say that China has to learn from foreigners and the United States. The United States is now China 20 years ago. We have to learn his system. All designs including mattress design are based on the characteristics of the spine. Some mattress structures are three zones, some are five zones, and some are seven zones. Bionics is definitely a development trend in the future. Do companies have such a concept? Has he studied sports transmission? Is there any research on noise and vibration ? Whether there is ergonomics and professional evaluation, etc., which play a vital role in the sustainable development of the enterprise.  Expert opinion 8 : Enterprises should learn expert marketing and academic marketing Enterprises must pass expert marketing and academic marketing, I think it is very important. We said that patients go to the hospital to buy medicines, but everyone should note that pharmaceutical companies rarely educate patients to do patient work. Why? Because the direct consumers of medicines are not patients but doctors, and doctors are opinion leaders. It is also due to the asymmetry of doctor-patient information, because everyone cherishes health, and has a principle of higher sex. Therefore, the role of experts is very important, then the experts of our health department are the role of health opinion leaders.  Expert opinion 9 : Enterprises should establish their own bionic laboratory We have very few domestic enterprises laboratory, like the lucky ones when I came from 05 years of cooperation with him to encourage him to do his own laboratory, Xilinmen reportedly spent tens of millions to do their own laboratories, hire an expert team to build, through this Several years of development have begun to declare national science and technology awards, and the province has given some scientific research funding support, so his performance is quite good, but he has not done much publicity. Whether you make a sofa or a bed, have you considered this sports transmission, like an advertisement made by Simmons in the United States, which is supported by independent pocket springs, what does it say? The wife slept in bed, and then her husband turned over at night. After he turned over, his wife's sleep was not affected. In fact, it is about sports transmission. There are still some companies in the design process that say his mattress is a memory foam mattress, which can have a better support for our entire physiological curve, but I said that this will naturally produce resistance during the rollover process, maybe Everyone did n’t expect that we would turn over when we went to bed at night. In our medical laboratory, we used cameras to do some monitoring. There are all kinds of things like turning over at night and snoring in dreams, including those that may not work well during the day, and then At night, I started to hit people with my fists on the bed, in fact, it was all air. Including we say that he is inflated and breathed, because every product is logically speaking, he should be a life, he is like nature. We said that after a good company and a good product are made, he can talk and communicate and interact with us in silent voice, but I think domestic companies have done very poorly in this regard. These are worthy of our careful Pondering.  Expert opinion 10 : Flies can also become clima Can flies also become clima? Yesterday, when I asked other friends, they cleverly said: flies can also become clima. why? Because the fly can become a clima on the horse's tail. Therefore, in the process of urbanization in which our furniture industry is ushering in great development and prosperity, home health will definitely catch the tail of this Maxima. I will define him as a growth horse in home health, and it will accompany this industry. Development will surely become a thousand miles. Contact information of the organizing committee: +86 755 36897190   83155951   Contact: Miss Li Http: //  For more furniture information , go to http://news.gojiaju.com/
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