The foundation for expanding the scale of development needs to be consolidated

Listing is undoubtedly the result of the continuous development and expansion of enterprises. The home furnishing industry has entered a period of rapid development from the 1990s to the present. Due to the housing monetization of commercial housing and the continuous increase in market demand, some home furnishing enterprises have gradually expanded in scale, but they are still in the initial stage for the entire Chinese home furnishing industry. Faced with this situation, Shen Yaojun pointed out that the current home furnishing industry is in the process of shuffling regardless of production or circulation. The home furnishing market has gradually entered the expansion period in order to survive in the competition. In fact, enterprise expansion is the general trend and is based on market demand. Certainly, this momentum is particularly obvious to dealers. Shen Yaojun cited an example. The appetite of dealers has increased year by year. Only by continuously expanding the scale of operations can they obtain the profit space equivalent to the original, meet the needs of many parties in the market, the dealers can benefit, and the enterprise can survive for a long time.

The integration of resources and cooperation between enterprises is a new concept that many stores try, and the two stores use the least time to complete the procurement task, saving costs. For example, in recent years, many electrical appliances merchants have settled in home stores. The organic cooperation between the two companies not only improves the quality and efficiency of store services, but also provides a one-stop convenience for consumers.

Accumulate energy to improve brand competitiveness

To gather energy for listing, it is essential to further enhance brand competitiveness. The reporter learned that the unique feature of Ouyada's business model is service, which serves as the only way to enhance the competitiveness of the brand. Ouyada took the lead in proposing service-related measures. The service concepts such as advanced compensation and five-you assured shopping have been at the leading level in the industry. The high-quality shopping environment has also created a comfortable consumption space for consumers. At the same time, Ouyada Home has carefully selected the brands in the store and selected excellent brands with certain influence and recognition by consumers to ensure the reputation of elite groups in the industry. Ouyada also introduced unique brands to the Tianjin market to enrich the brands and occupy a favorable competitive advantage in the same industry, thereby improving the overall quality.

As the scale of the home furnishing market continues to expand, for Oyada Home Furnishing Store, it is also gradually preparing for listing and conducting a series of trainings. As one of 23 government-supported listed companies in Hubei Province, Oyada is strict in all aspects Ask yourself. Ouyada's internal management; finance and other aspects adhere to the standardization and integration process, and operate and manage in accordance with relevant government policies; highlight the effective use of office system automation and management tools; allow consumers to achieve double satisfaction with the environment and products, ensuring that consumers' minds Brand competitiveness in China.

Consolidate your position and look forward to leveraging the time to go public

The first to be listed must be the leading company in the home market.

Shen Yaojun believes that listing is very necessary for branded home furnishing stores and has many benefits for the development of the enterprise. Specifically, the company ’s shareholding structure ranges from a single share capital to a variety of shares, and the ability to resist risks is gradually strengthened. Stability and safety; for factories, the quality of business performance is directly related to the satisfaction of investors, and the long-term development momentum effectively consolidates the cooperative relationship between suppliers and ensures a balanced interest; for consumers, Transparent management enhances the public's ability to monitor, allowing consumers to experience shopping with confidence.
As the capital market is increasingly inclined to the home building materials industry, small and medium-sized enterprises are facing huge competitive pressures. Some smaller companies are ruthlessly eliminated by the market. Some large home building materials companies quickly raise funds through listing, improve brand quality, and achieve industrial upgrading. And to expand market share through listing, the decline in gross profit margin has reduced costs for consumers. For the entire large industry, the survival of the fittest has become the rule. By eliminating the weak companies in the market, effectively saving resources and avoiding repeated construction is the only way to regulate the market.

Attract foreign investment to establish an effective competitive partnership

The injection of foreign capital is also preparing to inject fresh blood into the home market. With the rush of listings in various stores, many foreign capitals have also poured into the domestic market, which has objectively promoted the development of the home market, but there are also some foreign investors who speculate to disrupt the market order for speculation. Faced with this problem, Shen Yaojun told reporters that domestic enterprises should actively respond to the interconnection of the capital chain, learn from foreign-funded enterprises for advanced technology for development and production, enhance the comprehensive strength between brands, and provide more people with employment opportunities to establish Brand social responsibility. But we must also be vigilant against speculators to avoid the disorder of funds disturbing the development of the entire market.

The home furnishing industry is changing from the previous free market competition form to a higher level, and to achieve rapid expansion, it must rely on the power of capital. The process of home building materials companies entering the capital market through listing is a process that gradually promotes the entire industry to become transparent. Although the competition is fierce, it is a necessary transformation. Only by continuously improving their own strength, clarifying the industrial model, and realizing the comprehensive competition of the industrial chain can the home furnishing enterprises resist the heavy pressure and seek their own sustainable development. function forumhottag_callback (data) {tags = data;} parsetag ();


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