Before the Spring Festival, furniture sales ushered in the traditional peak season, and many furniture brands promoted with "furniture packages", and the attractive margins made many consumers feel excited. However, the "furniture package" is hidden behind the greasy, consumers eventually found that many "furniture packages" are actually "you have not negotiated", consumers either bought back unpractical things, or simply did not enjoy real discounts .
Although the discount is "powerful", the "set meal" may not be really delicious

"Raw materials, transportation costs, and labor costs have all risen, and the price of furniture must be raised as soon as the Spring Festival is opened." With this idea in mind, coupled with the Spring Festival, all major furniture manufacturers have begun to make a final sprint to discount consumers. Promotions even allow consumers to directly enjoy the huge discounts given by the manufacturers. Many newly-decorated citizens rushed to find cheap furniture before the Spring Festival, and even citizens who started construction after the Spring Festival "tunned" the furniture in advance for the benefit.

According to industry insiders, the end of the year and the beginning of the year are the low season for building materials decoration, but the peak season for furniture sales is the time when the rigid demand is strongest. Until the Spring Festival, owners who know how to "tao" may buy good furniture that is 10% to 20% cheaper than usual.

Judging from the flow of people on the scene, various furniture markets are indeed showing the peak season. A salesman of a brand furniture store, Miss Liu, said that recent customers, some new couples whose wedding date is scheduled for the Chinese New Year, must buy furniture before the Chinese New Year. They also want to change their furniture before the Chinese New Year and give the house a beautiful new look. Couple. Because Chinese people are used to rushing to finish the decoration before the Spring Festival, many owners concentrate on buying furniture at this time.

"Compared to November and December of last year, sales and pedestrian traffic in January this year were significantly stronger. We added more shopping guides and delivery staff to cope with this peak season." A furniture store official said that these days Intentional customers who come to the store to turn around each day have nearly ten, "Businessmen concentrate their efforts every year until the end of the year and the beginning of the year. Poor sales during this period may affect the performance of the new year. Half a month before the Spring Festival , Is the climax of promotional discounts. "

Among the upsurge of various furniture discounts, the most popular is the "set meal". For example, a bedroom furniture package, more than 8,000 yuan, you can buy a bedroom five-piece set with an original price of about 15,000 yuan, including a double bed worth 5,200 yuan, a group of four-door wardrobes worth 6,115 yuan, and two worth 590 yuan The bedside cabinet and a TV cabinet worth 2280 yuan, calculated, is equivalent to a 15% discount on all products. If you don't "eat" these dishes specified by the merchant, but mix them yourself, the discount you can enjoy can never be as big as a 50% discount. Comparing the two, it is difficult for such a “furniture package” to keep consumers tempted, especially when some branded furniture also launches similar furniture packages.

However, the "set meal" may not be really delicious. In many cases, this "set meal" is not so "delicious".

Trap 1: useless

The most common furniture packages are "bedroom furniture package", "living room furniture package", "dining furniture package" and so on. The main feature of this type of package is to specify the number of furniture in the package, usually five pieces. Taking the "Xing Wang" furniture recently launched "bedroom furniture five-piece package" as an example, consumers can choose a bed, two bedside tables, two sets of wardrobes for five pieces, you can also choose two beds, two bedside tables, one There are a total of five wardrobes in the group ... As long as the furniture included in the package is enough, you can enjoy a 50% discount.

It seems that such a package "packs" all the furniture needed in the bedroom to the lowest price, but the consumer, Ms. Qin, is quite worried because her bedroom is not particularly large, basically a bed is slightly crowded It ’s almost full to put another bedside table and chest of drawers. You ca n’t put the closet at all. Moreover, during the decoration, you also made a cloakroom. There is no need for a closet in the bedroom. However, if you buy a double bed, the price is 5200 yuan, the price of two bedside tables is 1180 yuan, plus a cabinet of about 2,000 yuan with pieces of items, the total will be more than 8,000 yuan, even if the discount is cheaper One thousand eight hundred dollars, it is better to spend 8,000 yuan to buy the "five-piece bedroom furniture" value. It's just that there is really nowhere to put the wardrobe in the package. When the discount "package" and the need for self-existence, do you want to pick this cheap?

In this regard, some industry insiders pointed out that such low-cost packages generally exist, such as "14299 yuan can be purchased in 19 pieces", etc., such low-cost packages win by quantity, on the one hand, they attract consumers with a large number, On the other hand, the cost is flattened by the large output, that is to say, the low cost brought by standardization and large output is the core of this type of package, and the number of products specified in the package is a means to achieve mass production, which is why The reason why the package is lower than the single purchase discount. Of course, for consumers, it is a good thing to spend less money on more things, but the limited space in the home may not be enough for every piece of furniture. If it is not only useless to buy, it also takes up space. Cheap can be carefully "picked up". Just like Ms. Qin, she finally decided to give up the "package", she said: "I always feel that I can buy a large wardrobe that would sell more than 6,000 yuan for more than 1,000 yuan, but think about it, but you do n’t need to buy it. In fact, it is even a waste, it is better to save 1,000 yuan directly. "

Trap 2: One piece is split into two pieces and sold

Some "furniture packages" take the form of specified styles.

There are two specific cases. One is to combine a part of product A with a part of product B to form a set meal. Take the “Furniture Package” launched by “× 普丽” furniture as an example, the package specifies a certain type of bed head and another type of bed frame and is equipped with a designated bedside table. In addition, the plates used in the “Furniture Package” are all made in China Board, so furniture color is also limited. For this kind of "furniture package", consumer Ms. Wang said that her biggest doubt is why different parts of different products should be used to reassemble into a package. The sales staff of the brand said that the "furniture package" sells "cheap", so the furniture will definitely not use imported plates, and the color of the domestic plate is relatively single, so the color of the furniture is very limited; as for why different furniture The combination of different parts is mainly for the sake of cheapness, because the furniture of different shapes has a different amount of plates, accessories, design costs and labor costs. Simply put, the bed frame with a box and the box without the box using the same plate The cost of the bed frame is different. Therefore, consumers who purchase such packages should give up on the function of furniture products.

The other case is to split a product into two parts and sell it. It is said that it is a combination package. In fact, it is originally a product. For example, a dressing table is split into a dressing table and a mirror, and the number of packages becomes two.

Trap 3: The main product can be chosen arbitrarily.

Some brands specializing in certain types of furniture will match the furniture they sell with products that they do not sell, and combine them into "furniture packages" for sale. For example, the "Furniture Package" launched by the sofa brand "Xter", consumers can choose any of their sofas and coffee tables, but the dining tables, chairs and floor cabinets matched with them are unique and have no choice.

In this regard, the brand sales staff said that because the brand specializes in sofas, other furniture is only used as a match, so the selectivity is relatively low. However, because of this, the matching furniture provided by the brand is more inclusive in style and style, and it is easier to match with other furniture and interior decoration purchased by consumers. However, because there is only one or only a few, so Size is the biggest problem. It is recommended that consumers pay more attention to whether the matching furniture meets the layout requirements in the home.

One problem that should be noted for this type of package is that the price of the package is not fixed. Since the main product can be selected arbitrarily, the actual price of this type of package is not fixed, depending on the consumer ’s choice, and the lowest price is often advertised. When consumers choose other products, Whether the price is discounted or not, how many discounts are discounted is vague.

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"Decoration package" also need to be vigilant

As the home improvement company introduced the "square meter pricing" quotation method, a decoration model called "decoration package" became popular. The model of "decoration package" is mainly to integrate the main and auxiliary materials, furniture, accessories and other products, and provide corresponding decoration schemes according to different package quotas. At the same time, it can also be adjusted according to the personalized needs of consumers.

Most people pay attention to package decoration because it is cheap. For example, there have been packages of various price points such as 168 yuan / square meter, 188 yuan / square meter, 269 yuan / square meter, and 288 yuan / square meter in the market. Regardless of whether the pricing refers to the construction area or the use area, this This price looks very attractive. However, in this way, most of the decoration budget will be "overrun".

It turns out that the package has many restrictions, so consumers have to choose to add another "paying" decoration project, some of which are not well understood before the consumer has not signed the contract, while others are hidden even deeper, even Consumers who signed the contract may not be able to know in time.

Many home improvement companies provide comprehensive decoration plans on advertisements, but owners with a little experience in decoration will find these plans to be vague. For example, the required amount of materials is less than the actual use in the home, and the labeling of the main materials is ambiguous. It is these unclear places that reserve space for various "additions" in the future. In many cases, the package price only includes the most basic technology, many projects such as hydropower renovation must be billed separately, and the decoration projects outside the package are also charged higher.

Judging from the recent complaints received by the China Consumers Association on "decoration packages", these home improvement companies often report lower "package prices" first, followed by free design commitments to persuade consumers to pay deposits. After the consumer has paid the deposit, the decoration budget issued by the decoration designer based on the door-to-door measurement results is much higher than the package originally selected by the consumer. At this time, if consumers repent, they will not be able to get the deposit.

Therefore, the China Consumers Association issued a special reminder a few days ago, recommending consumers to be more vigilant when choosing a "decoration package", see the decoration plan when signing the contract, confirm the products inside and outside the "package", and try to calculate as accurately as possible Extra consumption. And, to choose a reputable decoration company, do not easily believe the low prices offered by some small decoration companies.

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