The 17th China International Furniture Fair

China International Furniture Fair will host a national exhibition and design week

The three largest furniture exhibitions in the world and Shanghai ’s largest exhibition, Furniture China , will be fully upgraded: In addition to the exhibition area expanding by 25% , in order to comply with the development trend of the domestic market, the 18- year foreign trade-oriented exhibition will be this year Complete the transformation of simultaneous domestic and foreign sales, add the Shanghai Jisheng Weibang International Furniture Village Branch, and hold the "17th National Furniture Exhibition"; in addition, the exhibition organizer will also hold Shanghai International Fashion Design Week around the exhibition period to fully mobilize the exhibition Original furniture design inspiration for global furniture companies, Shanghai Creative Park and furniture malls, brand flagship stores, and independent furniture stores.

Since then, Furniture China has completed the strategic deployment of developing to a world-class exhibition, and has officially become a multi-platform integrating "internal and external sales exhibition", "design week and exhibition shop linkage", and " B2B2C e-commerce". Global furniture trade feast. Suzhou, as the capital of furniture and commerce in the east, will give priority to sharing this international commerce dinner by its geographical advantage adjacent to Shanghai.

Exhibition area increased to 600,000 square meters

After nearly 20 years of rapid development in China's furniture industry, China has become the world's largest manufacturing and exporting country, maintaining a growth rate of more than 20% per year. In 2010, the furniture industry enterprises above designated size industrial output value totaled 448.765 billion yuan, an increase of 32.43%, industry-wide industrial output value of 870 billion yuan, an increase of 19.18%. In the same year, the cumulative export of the furniture industry was US $ 33.724 billion, a year-on-year increase of 29.95% .

Continued industry growth urgently needs a larger exhibition space. In 2011, with the expansion New International Expo Center, Expo Theme Pavilion permanent buildings put into use, the show was finally able to break through the bottleneck, area expanded by about 25%, reaching 300,000 square meters, including New International Expo Center New N5, E7 two venues, The exhibition increased to 13 indoor exhibition halls and outdoor display sheds, displaying civilian furniture, office furniture, home accessories, cabinet enterprises and products. At the same time, China International Furniture Manufacturing Equipment and raw and auxiliary materials were transferred to Shanghai World Expo Exhibition Hall. The two venues are connected by Metro Line 7 , only 7 stops between them, and there is a free shuttle bus.

In addition to export-oriented New International Expo Center venues, the “National Furniture Exhibition” held at the same time of the exhibition will open the Jisheng Weibang International Furniture Village Exhibition Hall in Zhao Alley, Qingpu, Shanghai, and the New International Expo Center via Metro Line 2 and Free shuttle is connected. So far, the exhibition area has increased to 600,000 square meters, which has more than doubled compared to the previous exhibition.

Chinese furniture industry challenges the beginning of Milan's highs

The most high-profile exhibitions in the international furniture industry are the High Point Furniture Show in the United States and the Milan Furniture Fair in Italy. The former relies on the high point furniture market, while the latter is famous for leading the design style. Although the Chinese furniture industry is known for its high cost performance, it is not as good as Milan in terms of original design capabilities, and the combination of the exhibition and the furniture market is not as high. However, co-organizing the National Furniture Fair with Jisheng Weibang International Furniture Village and organizing the Shanghai International Fashion Design Week, together with the strong manufacturing and trading capabilities of Chinese furniture, made this year's furniture fair a challenge to Milan's highs and other international first-class furniture fairs. .

The China International Furniture Fair ( Furniture China ) teamed up with Jisheng Weibang International Furniture Village to create the first Chinese furniture brand exhibition. In addition to displaying the latest products during the exhibition, well-known domestic and foreign brands will also be stationed for long-term commerce and direct sales outside the exhibition period. , Strive to make Shanghai a similar high point of global furniture, home accessories, building materials and other exhibitions and trade distribution center.

In addition, by creating original furniture / boutique furniture pavilions and organizing events such as Shanghai International Fashion Design Week, the exhibition fully mobilized the creative enthusiasm of furniture manufacturers and designers, and strived to push "Made in China" to a higher level of "Made in China" . The "Original Design / Fine Furniture" Pavilion is located in Hall W4 of the Shanghai New International Expo Center. It has been confirmed that about 80 carefully selected companies will exhibit various new furniture products during the exhibition. They are from Canada, Malaysia and India. , Indonesia, Vietnam, Hong Kong, Taiwan and domestic major furniture production bases, the products cover living room furniture, bedroom furniture, study furniture, dining room furniture, outdoor furniture, hotel furniture, public place furniture, customized furniture and other types of furniture product series.

Shanghai International Fashion Design Week will also be combined with Shanghai ’s annual tourism event. The design week will start from before the exhibition and end in October, and will last for several weeks. The content covers the design product display during the exhibition, the design award selection, Shanghai Shanghai Creative Park Interaction and “Exhibition Shop Linkage” activities that have been cultivated for 5 years, etc. Rich content and interaction will set off a whirlwind of home fashion and design this autumn and October, leading the company to the road of original design.

Procurement season with hot online trade

With the arrival of the procurement season, the online trade platform hosted by China International Furniture Fair, furniture online ( furnitureinchina.com ), the domestic trade network and foreign trade network have become more active, especially the domestic trade network, the number of active buyers increased to 5000 The name has increased five or six times compared with the off-season during the Spring Festival.

As a professional vertical business B2B2C platform for the furniture industry, Furniture Online currently has 3500 high-quality online suppliers, 35,000 pieces of high-quality products online display, 50,000 registered buyers from 160 countries and regions around the world, with a professional perspective and furniture exhibition for 18 years Professional buyer resources to create a new online business model for customers.

In addition to the B2B model, Furniture Online also uses the popular online portal Sina Home Channel to set up "Furniture E-Shop" to directly provide furniture products and store shopping guide information to mass consumers. Masses furniture product categories include living room and dining room furniture, bedroom furniture, home accessories, bathroom and kitchen furniture, children's furniture, office furniture and other six categories, involving 350 furniture brand, 800 stores and 4000 product information online presence Shopping guide. This year, with the launch of the Jisheng Weibang brand and a new round of exhibition linkage activities, it is expected that the number of brands and products of the furniture shopping channel will double from last year.

600 square meters of office design trend and experience area set off the office ecological transformation

The 17th China International Office Furniture Fair, which was held in the same place as China International Furniture Fair, will be upgraded from a general pure trade show this year to a station that focuses on design and office environment modeling, on-site audience experience, and multi-brand interactive cooperation. Publishing and procurement platform .

After nearly 20 years of development, the office furniture market and consumer market in China are quietly changing. The sales target has changed from the previous government procurement to enterprise and engineering procurement. The importance of the brand is becoming increasingly prominent. Therefore, the Office Furniture China ( Office Furniture China , ( OFC for short) will help corporate brand building, use Shanghai as the fashion capital of China, and radiate the advantages of the most active Yangtze River Delta region, becoming the only platform for companies to release new products and understand the trend of office furniture. In addition, people have higher and higher requirements for the working environment that takes up 1/3 of their life time. OFC adapts to this change, and puts forward the slogan "Luxury Office New Ecology", and specially planned 600 square meters [Office Ecological Design Museum ].

The office eco-design hall is divided into two parts, the office eco-design trend display area and the brand experience area, which gathers domestic and foreign excellent brands, media and designers. The products displayed will reflect the geometric sense, simplicity, color and elegance of the future office environment. Fun, crystal, standing work and other popular trends, and blending and blurring the traditional office environment and open office environment design such as SOHO , will show the audience how to make employees double their work in a healthy, comfortable and pleasant working environment Efficiency and output. The brand experience area will be divided into several modules such as the president's office, e-office, e-meeting, public space, rest area, etc. At the same time, rich interactive activities, theme seminars, open discussions and other activities will be arranged to make the designer and brand, audience Fully communicate and interact.

Exhibitors at this year's Shanghai Office Furniture Fair include overseas brands such as KOKUYO from Malaysia, South Korea, and Japan, as well as well-known domestic brands such as Mingli, Guanmei, Fuhui, Nova, Rongye, Lianyou, Lijiang, and Shaanxi Zhongrui The brand exhibited and exhibited this year's latest product in a 32,000 square meter exhibition hall. In the same period, activities such as the 13th Office Furniture Design Award and the 30th anniversary of Anji Chair Industry will also be held.

Jewelry Show, which will attract the largest US home furnishing manufacturers to participate

Driven by the prosperity of the upholstering trend and the influence of the China International Furniture Fair, China International Home Furnishings Fair has gradually increased its influence at home and abroad. In 2011 , UMA arts , the largest home furnishing manufacturer, supplier and exporter in the United States, will come to Shanghai Exhibitors, exhibited products including wall hangings, tablecloths, bedding, curtains and other home accessories. Most home accessories manufacturers focus on the domestic and overseas markets, and the products launched focus on the oriental style and elements. They are very ethnic and are popular among audiences at home and abroad. They have become a beautiful scenery at the China International Furniture Fair. The products on display at the exhibition include more than 20 categories of carpets, decorative fabrics, lighting, decorative paintings, ceramics, wall decorations, and home decorations, and more than 3,000 series of single products with many categories and different styles.

Cabinet Show: Focus on the new round of bath revolution

When it comes to cabinets, people often think of the overall kitchen cabinet. The kitchen revolution brought by the whole cabinet began in the late 1980s and early 90s . However, since its development, most cabinet production enterprises are still limited to providing simple assembly services of cabinet plates and accessories. In foreign countries, cabinets are also furniture, including overall kitchen furniture, bathroom cabinets, wardrobes, as well as sheet metal accessories and electrical appliances required for overall kitchens and overall bathrooms. With the improvement of people's living standards in China, the requirements for kitchen functions are changing with each passing day, and the design of cabinets is becoming more diversified and humanized. In addition to providing plate installation, integrating kitchen appliances with sinks, bowl equipment and even digital products, the overall kitchen with product style and soft decoration personalized and customized will be more competitive in the market.

In addition to exhibiting excellent cabinet enterprise products, China International Cabinetry Show 2011 will also display a series of cabinets and cabinet furniture products including bath cabinets, wardrobes, bedside cabinets, and guide a new round of kitchen, bathroom and wardrobe Home revolution. The current exhibitors come from well-known brands in the United States, Italy, Hong Kong, and China. They produce advanced cabinets, wardrobes, and bath cabinets. They have many years of rich cabinet manufacturing experience and represent the latest trends and trends in cabinet design and talent.

Pre-registration of visitors to China International Furniture Fair:

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