Tang Zhiqiang, general manager of Hantu Furniture Co., Ltd. Reporter: In the market development, what forms does Hantu mainly adopt? Reporter: I heard that we are currently preparing a large-scale Hantu office furniture experience hall? Reporter: In just two years, Hantu has grown from a dealer to more than 30 and also has a direct sales business. How did Hantu do it? What do you think is the reason? Reporter: I have seen "Hantu System Furniture" before, can Tang always explain it in detail? Reporter: Is the overall system of office furniture supporting systematic services the future model of Hantu? Smls Tube,Seamless Boiler Tubes,Tp304 Heat Exchange Tube,Tp304L Stainless Steel Pipe Zhejiang Ruimai Stainless steel Tube Co.,Ltd. , https://www.ruimaitube.com
Reporter: Mr. Tang, can you tell us about Hantu Marketing Center? How does the entire Hantu Marketing Center work?
Tang Zhiqiang: We are actually the general agent of Donggang office furniture throughout the Jiangsu area. Donggang office furniture is an office furniture brand that has a history of 24 years and enjoys a high reputation and market share in the industry. After two years ago, I cooperated with Donggang , Established Hantu Marketing Center, which is an operation management center integrating management, sales, planning and service. The main work is the development of Donggang Furniture ’s entire Jiangsu area market, maintenance and expansion of channels, and dealer management Hexin Development, as well as the promotion, marketing planning, service, etc. of the Donggang furniture brand in the entire Jiangsu area, have our overall management and work here. In the past two years, we have grown from the first few dealer stores to more than 30 dealers, and we have implemented direct sales within the scope of Suzhou. At present, direct sales and dealers are in parallel.
Donggang is a solid wood desk office furniture, so in terms of specific work, we are more of a service center than we are agents. This is the positioning of our marketing center. In addition to basic policy support, each dealer or newly opened store provides more professional services. Dealers have customers, projects, government tender projects, etc. We will send a professional team to help formulate Bidding documents, helping bidding, and supporting design of the project, providing space planning and layout plans that meet the customer's preferences, so that they can directly see the final real actual renderings after the furniture is completed. At this point, we are the most in the industry Professional, providing the most meticulous and in-place service. For new stores, we will provide decoration subsidies. For every new store in the local area, we will also send a professional team to help him with store design, supporting, in-store advertising and outdoor advertising, planning promotional activities, brand promotion programs, etc. We have been committed to Yu built Hantu as a service management team, taking the needs of dealers and the needs of the market as the focus of our work.
Tang Zhiqiang: We mainly develop new customers through professional sales teams through some exhibitions. A large exhibition like Guangzhou Exhibition is a good time for us to tap potential customers and expand the market. In addition, we are also in big shopping malls and hypermarkets in various places. The target customers are potentially more developed dealers in these places. In the Suzhou area, we implement direct sales and directly face end customers, so we sell directly in the surrounding markets. In fact, now I have divided these two into two groups, Donggang group and direct sales group, to meet different needs and the convenience of specific work.
Tang Zhiqiang: Yes, what we are going to build is an office furniture physical display experience hall similar to the model room. It is not a display of traditional office furniture, but a real actual effect space, such as a corporate office, employee area, and reception area. , And even the supporting display of the rest area, etc., is a more humane and more direct experience experience hall. At present, our exhibition hall has been adjusted in this regard, and it is expected to build a 5000 square meter exhibition hall in Likou, currently planning bingo.
Tang Zhiqiang: First of all, we should position ourselves, the positioning is accurate, and the goal is also clear-we are a service management marketing team. Pay attention to integrity, when it comes to doing, to be sustainable, to be a brand, and to develop. At the same time, for Donggang Group, we will completely operate the Jiangsu area, which has the advantages of being close to the market, understanding the local situation, convenient and fast, and competitive, such as the dispatch of a professional service team, the usual execution of various tasks and the management and maintenance of the entire region All have great convenience and mobility. The second is the Donggang office furniture brand itself, which has strong strength and high reputation, has strong competitiveness and brand advantages in the same industry, and is also very good relative to its strength. In China and Thailand, we are looking for production alienation, which is mainly reflected in services. We have an advantage in engineering cooperation services, professional solutions and timeliness. Then there is the need to continuously strengthen the quality of our team, to constantly change, innovate, and improve, to provide higher-demand and higher-standard services, and to constantly improve our service surface and service scope, to be systematic furniture.
In general, that is, we have a professional team to operate every link in the entire sales process, so that the dealer will be very easy. His main task is to use his local customer resources, network connections, and brand influence. It ’s enough to get customers or projects. The following series have our professional services, so that the success rate of each project is very high. For example, in the first time we just won a project in Wuxi, this is a From the beginning of the bidding project, we tell customers some knowledge about the method of professionally purchasing office furniture, to the judgment of product standards, but the production of tenders and moderate quotations are fully supported by our professional team. The bidding units of this project include China and Thailand. Jing, Shengao, Rongye, Wosheng, Dongfang and other well-known office furniture brands, we finally got this project.
Tang Zhiqiang: Yes, this is also an important work I plan to carry out next. Our goal is to be an "office system cost-effective", but in fact, Donggang office furniture products cannot meet the provision of related supporting products, such as related accessories and decorations , Wall decorations, etc., many distributors are also equipped with bulk goods in other related manufacturers when they are decorating or matching, so we want to bundle all distributors and find suitable manufacturers for the related supporting products that everyone needs. This is extremely beneficial for reducing costs and enhancing competitiveness. At the same time, it will be very convenient for our future overall office furniture space sales, rather than the sales target of single office furniture products.
Tang Zhiqiang: Yes, as mentioned before, we want to make a direct experience model of the overall office furniture image effect, that is to say, we will develop systematically in the future, Donggang furniture is a piece, and the provision of other related accessories will also account for a lot With a large proportion, the most important thing is that we will continue to strengthen our service management marketing position and expand the scope. In terms of service to customers, we will increase decoration design, or cooperate with decoration companies to provide office furniture layout plans, space planning, Relevant office equipment, supplies, and even supporting facilities including floors, etc., combined with customer preferences, product culture, corporate culture, and even the reasonable combination and use of traditional culture such as feng shui and location, that is to say, we participated in the project at the earliest , What we sell to customers is no longer a product, or a set of products, but this whole set of design, creativity, service, when he is satisfied with your entire idea of ​​creativity, decoration package, which meets his requirements and imagination, then Buying a full set of products is a matter of course. During the entire sales process, We have weakened the direct sales of products, but put it into the space, focusing on our professional and high-level systemic creative services. This is the future development direction of Hantu, and it is also the high-level service all-round we are committed to. Team, we can call it Hantu mode or Hantu concept.