From March 15th to 19th, 2014, after a five-day exhibition period, the 12th China Redwood Classical Furniture Exhibition and the 2014 China (Zhongshan) Redwood Furniture Cultural Expo ended successfully. This year's fair highlights the theme of "Red Moves the City, Wood is Top Grade", and vigorously promotes the new industrial development concept of "new design, new power, and new ideas" for mahogany furniture. Under the influence of this theme, this exhibition attracted tens of thousands of high-end consumers from around 5,500 dealers in the mahogany furniture industry and mahogany furniture wood carving root art agarwood ornaments. After five days of exhibition, this exhibition has ten outstanding highlights, and these highlights have made this exhibition a well-deserved "professional first exhibition" in the mahogany furniture industry in China. The decoration grade is the first in the country, and the booth area is the first in the country This exhibition has a total area of ​​20,000 square meters, and special decoration booths account for 85% of the total booths. Compared with the current mahogany furniture industry exhibition in China, this exhibition has two characteristics of "the largest booth area and the highest decoration grade". At present, there are few mature rosewood furniture exhibitions in China, and the exhibition area is mostly around 10,000 square meters. And the exhibition area of ​​Zhongshan Redwood has been expanded to nearly 20,000 square meters every March 15th, which is already the first in the industry in terms of total area. In addition, all enterprises of this exhibition have made great efforts in booth decoration, and some booth decoration costs are even more than 100,000 yuan. In their words, the reason why such a high price is paid is to allow dealers from all over the country to have a comprehensive understanding of the strength of the enterprise and enhance the confidence of the dealers. Every Zhongshan exhibition on March 15th will have professional dealers from all over the country to visit and purchase, which is the best time for enterprises to display and negotiate. Compared with the number of orders received at the exhibition, this investment in decoration is nothing.  The number of outfields exceeds Zhongshan, highlighting the pattern of professional exhibitions Although the exhibition is held in Guangsuo Redwood Industrial Base Zhongshan, another commendable highlight of this exhibition is that the number of foreign companies exceeds that of Zhongshan, making the exhibition no longer a regional industry exhibition in Zhongshan or Guangdong, but covering the whole country. Industry representative professional exhibition. According to the person in charge of the organizing committee, a total of 179 exhibitors this year. Among them, there are 60 large-scale special decoration booths and 119 handicraft and wood carving booths. Among them, Zhongshan enterprises account for 48%, Fujian enterprises 28%, Jiangmen enterprises 10%, Zhejiang enterprises 5%, Guangxi enterprises 3%, and Shanghai enterprises 2%, others account for 4%. It can be seen from the data that this exhibition has broken through geographical restrictions and has truly become a professional exhibition for the mahogany furniture industry nationwide.  Fairy brand attack, fame and fortune harvest Each "3.15" Zhongshan Redwood Exhibition, as a major school of Chinese redwood furniture-"Xianzuo", will be organized to participate in groups. This time, Xianyou enterprises even played the "Xianzuo Union" brand. In addition to the 400 square meters booths of famous arts and famous residences, the 200 square meters of four gentlemen, Yulongtang, Honglou and other brand enterprises, this year, Huaigu, Liuheyuan, Laian, Huangjianan among the top ten brand enterprises in Fujian have been added this year. Garden and other large enterprises. The new products exhibited by many Xianyou enterprises in 2014 attracted many dealers and buyers to stop and look.  Jinnan furniture has become a new favorite in collections, and investment is heating up With the continuous warming of Jinnan furniture in recent years, people are paying more and more attention to Jinnan furniture. At this Zhongshan Redwood Furniture Fair, it was the first time that the group of Jinsinan furniture enterprises ushered in. Lai An, Yu Long Tang, Huang Jia Nan Yuan and other enterprises have launched their own new products. Among them, Lai'an Mahogany, who is endorsed by the famous film and television star Wang Gang, is the most eye-catching. The five-day exhibition period attracted tens of thousands of visitors and buyers. From this data, it can be foreseen that in 2014, Phoebe nanmu furniture will start a wave of collection and purchasing.  Vietnam agarwood group debuted, returned home with full load Another highlight of this exhibition is the joining of Vietnam Agarwood Group. There are nearly 10 agarwood companies coming directly from Vietnam. According to the person in charge of the group, the transaction volume has been constantly refreshed during the five days of the development, and more buyers have purchased large-scale agarwood crafts for more than 100,000 yuan at a time. In just 4 days, most products will be sold out. The person in charge of the Vietnamese delegation greatly appreciated the effect of this exhibition and said that next year, more than 30 agarwood companies will be organized to participate in the exhibition in the form of the first Zhongshan agarwood and incense road cultural exhibition area.  New club "Cross River Dragon" bravely enters Zhongshan Redwood Exhibition "The new association should learn from Zhongshan and gather the strength of all parties to hold a fair like Zhongshan Redwood Cultural Expo!". At the five-day 2014 China (Zhongshan) Redwood Furniture Culture Expo and the 12th China Redwood Classical Furniture Exhibition (hereinafter referred to as the Redwood Exhibition), Yujinxuan, Xiongye, Luzhixuan, Yuantianfu from Xinhui 10 classic furniture companies including Longrun, Lujinji, Jianhong, Luyi and Huafeng went to Zhongshan for exhibition. At this exhibition, the most striking thing to say is that Yuan Tianfu from Jiangmen, Guangdong is the "top spot." The 3.6-meter-high and 2.6-meter-long giant chair that has applied for the Guinness Book of Records is full of people in its booth every day. Past dealers and visitors are all shocked by this work. Xinhui Yujinxuan Classical Furniture Co., Ltd.'s large sofa of "Prosperous China" attracts much attention. The company chairman Lu Wenman introduced that 17 pieces of 16 tons of Burmese rosewood "prosperous China" sofa, will be able to add color to this mahogany show debut. "Although we are exhibiting for the first time, the atmosphere is very good, and there are more dealers from all over the country. The main purpose of this exhibition is to connect with dealers across the country, hoping that first-line dealers can join us The brand is being promoted all over the country. " Lu Zhixuan Ming and Qing Furniture Factory participated in the Zhongshan Redwood Exhibition for the third consecutive time. It brought gall wood classic furniture to the booth covering 100 square meters. As China's largest manufacturer of gall wood classic furniture, Lu Zhixuan hopes to make more dealers and expand Lu Zhixuan's market. Chairman of the company Zhan Yunnan said: "Zhongshan Redwood Fair has a large scale and good market effect. Distributors across the country, especially some powerful distributors, will participate. In the previous two exhibitions, we have found partners. The provincial capital city opened a store and sold Lu Zhixuan's products. " The Zhongshan Redwood Exhibition has been held for many years in a row, with a large scale, good effects, and a reputation. In this regard, the heads of the Xinhui mahogany furniture enterprises who came to participate in the exhibition and put forward suggestions, "Xinhui as the" Chinese classical furniture capital ", if you want to truly go to the country, you should also hold a similar exposition or trade fair, for The majority of Xinhui mahogany furniture enterprises build a good platform to enlarge and strengthen the Xinhui mahogany furniture industry. " Su Zuo "Zi Xianglong" boutique shocked the industry For the exquisite craftsmanship in this exhibition, I have to mention the representative enterprise of "Zusuo"-Zixianglong mahogany furniture. In this exhibition, more than 200 square meters of booths of Zixianglong exhibited many carved works. In particular, its new product "Fugui Changchun Carved Series" won the gold medal in product design in one fell swoop. According to the person in charge of the company, the mahogany furniture produced has now reached the requirement of no expansion joints, combined with the meticulous workmanship of the "Suo Zuo" carving, inheriting the essence of the Ming and Qing furniture culture, and combining classic and practical cleverness. This series of products was popular with many mahogany furniture dealers and collectors on the first day of development. Ziguang Pavilion hits hard, new Huali culture is popular The Ziguang Pavilion mahogany, which debuted at this exhibition, has its main tenet of rosewood furniture, with its "initiator of new rosewood culture" as its corporate purpose. Ziguangge Mahogany Furniture Factory inherits the manufacturing technology of Ming and Qing furniture and mainly promotes high-end new products of rosewood. Its product design meets the aesthetic needs of the main consumer groups today. The three series of "Qin Feng", "Han Dian" and "Yuan Qu", which were first launched at the Zhongshan Redwood Exhibition, used the distinctive decoration features of each dynasty as the product design highlights, and matched the Chinese-style decoration layout to highlight the company's helm People's understanding and interpretation of the new Huali culture. Once these three products were launched, they were highly concerned by many dealers in the traditional mahogany furniture industry. During random interviews at the exhibition, many dealers had fresh memories of the design concepts of the three products and the company ’s memory. Indicate that they will connect with the company to join the agency. One-on-one invitation, thousands of purchaser organizers across the country guarantee the effect of the exhibition In order to ensure the effectiveness of this exhibition, the organizing committee once again used its 1366 resident employees in 367 prefecture-level cities and above to target local mahogany furniture, wood carving root art, antique dealers, professional stores and related practitioners. Enterprises and markets have conducted "one-to-one" invitations. According to preliminary statistics, this exhibition attracted nearly 6,000 professional distributors of mahogany furniture from Guangdong, Beijing, Shanghai, Shanxi, Fujian, Zhejiang and other regions to visit and purchase on site. At the same time, in response to the current mahogany furniture industry's demand for distributors in key regions, the organizing committee specially adopted the "home organization, and special people lead groups" approach to organize nearly 600 mahogany furniture from three key provinces and cities in Shandong, Henan, and Shaanxi. Professional dealers in the industry and inter-bank dealers who are planning to invest in the redwood industry.  According to the heads of some exhibitors, the popularity of this exhibition has increased significantly compared to previous years, and it is obvious that the quality of dealers visiting and purchasing in key areas such as Shandong, Henan, and Shaanxi has greatly improved.  Authoritative media reports on the grand event After years of accumulation and precipitation, this exhibition has established good cooperative relations with major mainstream media in the country and mahogany furniture, wood carving root art, agarwood crafts, and collection media. Ten well-known media such as Tencent.com · Asia Pacific Home, "Collections · Redwood Furniture", Sina Home, Sohu Focus, Soufang Home, Netease Home, China Collections, Chinese Cultural Relics, etc. as special support for this exhibition Special propaganda and reporting work in the early, middle and late stages. At the same time, Xinhua News Agency, China News Service, People's Daily, Hong Kong Wen Wei Po, Ta Kung Pao, Nanfang Daily, Southern Metropolis Daily, Guangzhou Daily, Yangcheng Evening News, New Express, and Information Times "," Macao Daily "," Macao Public News "," Hong Kong Commercial Daily "," Macao Commercial Daily "," Macao Evening News "," China United Commercial Daily "," Economic Herald "," Private Economic Daily "," Shenzhen " "Business Daily", "Zhongshan Daily", "Zhongshan Commercial News", Guangdong Radio, Zhongshan Radio, Southern Network, Zhongshan Network, Zhongshan Pictorial, "Phoenix Life" Weekly, Southern Satellite TV, Guangdong TV Station, Zhongshan TV Station, Dayong TV Station, 33 mass media, including Shaxi TV, made extensive reports on the exhibition site. In addition, "Collection World · Redwood Furniture", "Redwood Vision", Yuzhu Timber Net, Huaxia Collection Net, "Villa", "Impression Redwood", "Woodworking Machinery", Tribute Net, Kirin Net, Aigu Net, No.1 A number of professional media in the industry, such as the collection network, also carried out a comprehensive publicity report on this exhibition.  According to the person in charge of the organizing committee, the 14th China Redwood Classical Furniture Exhibition and 2015 China (Zhongshan) Redwood Furniture Culture Expo will continue to be held in Zhongshan City, Guangdong Province on March 15, 2015. Under the influence of the good exhibition site popularity and the high turnover of this exhibition, the organizing committee completed 50% of the recruitment work in just one week. We have reason to believe that the 2015 Redwood Furniture Fair will take the next level on the basis of this exhibition. 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