? ? 1. The furniture has been traded out and replaced throughout the country ? ? On July 1, last year, Beijing opened a six-month furniture trade-in activity. As one of the designated furniture companies for this event, Qumei Furniture spontaneously expanded the trade-in activity, and decided to open stores in the country for 50 consecutive days from August 18 Launched the "Old Love Earth Green Carbon Action" charity action. Qumei has therefore become the first domestic furniture company to promote trade-in for the whole country. At the same time, Qumei and China Greening Foundation reached a strategic cooperation to donate all the income from the recycling of old furniture to China Greening Foundation. ? ? 2. Poisonous mattresses arouse the public's attention to home safety ? ? In April, CCTV's "Weekly Quality Report" program exposed the random sampling results of the Beijing Consumers Association on mattress products. The results showed that of the 50 mattress samples sampled, 25 sample samples had quality problems and failed. The rate is as high as 50%. The results of this random inspection made the quality of mattresses strongly questioned by consumers. On the eve of the "May Day", the Beijing Furniture Industry Association organized 29 companies producing soft mattresses to launch a commitment campaign at the Lanjingli family to declare war on poisonous mattresses. ? ? 3. European and American homes are popular with home stores ? ? Last year, European and American homes were popular with the market. In August, the house actually announced the official launch of the "European and American family life" plan, and formulated three major support policies to open the operation of European and American classical furniture in key areas of 27 gold stores across the country, and the first European and American family life project was on November 9th. The actual home Lize store was officially unveiled. ? ? In early December, Chengwai Chengjia Plaza and Huari Group reached a strategic partnership to jointly build a European and American furniture pavilion covering an area of ​​50,000 square meters with a total investment of more than 200 million yuan. It will be grandly opened in May 2014. After it is completed, it will become the largest home furnishing professional store in Beijing and even the country with the largest monomer scale and the most complete international brands. ? ? 4. Futaba and Ronglin rights protection original designs are respected ? ? On November 6th, Shuangye Furniture v. Lai's furniture infringement of final appearance judgment was announced. The final judgment of the Beijing Higher People's Court confirmed that Lai's furniture production and sales of bedside and entrance furniture products violated the appearance of Shuangye. Patented, and sentenced Lai's furniture to compensate Shuangye Furniture 467,800 yuan. This lawsuit was called "the first case of patent protection for solid wood furniture in the home furnishing industry", which was a precedent for the victory of home furnishing enterprises in patent protection. In March, on the first day of the Shenzhen Furniture Fair, Ronglin Shijia complained to the Intellectual Property Organizing Committee of the Shenzhen Furniture Exhibition Organizing Committee: The "Great View" series of Bosen Furniture was suspected of plagiarizing the "Kyocera" series of Ronglin Shijia and was displayed at the exhibition Publicly asked for suspected counterfeit Berson furniture to give an explanation. ? ? 5. Kumanju and Gujia are sought after by the capital market ? ? In 2013, the home furnishing market once again became the pursuit target of the capital market. In April, Gu Home Furnishing released a listing plan. The company planned to list on the Shanghai Stock Exchange and raised funds of 1.16 billion yuan. In October, Kumanju received 100 million yuan of B-round financing from Tiantu Capital, accounting for the 60 million A of Dingxin Capital in 2010. For round investment, Kumanju received a total of 160 million yuan in venture capital. 6. The three enterprises of Yihua, Xilinmen and Huari form an alliance ? ? On December 25, Yihua Wood issued an announcement saying that it had held a strategic cooperation signing ceremony with Xilinmen and Langfang Huari Furniture Co., Ltd., and the three furniture companies will mainly cooperate by means of "mutual contract manufacturing". ? ? For the first time, well-known brands in the domestic home furnishing industry have entered into alliances and publicly signed strategic cooperation agreements to seize the market heights through strong alliances. The industry believes that the horizontal linkages of the three giants may affect the entire home furnishing industry market pattern. ? ? 7. Dunlop, Fuzhidao, Ximengbao on the quality black list ? ? In 2013, many well-known furniture brands boarded the quality inspection black list, reflecting the industry's quality and safety crisis. ? ? This year alone, the famous British mattress brand Dunlop, known as the inventor and producer of "the world ’s first latex mattress," has been on the quality black list three times; Ximengbao, known as the leading brand of Chinese children ’s furniture, has suffered from formaldehyde within half a year. Problems such as more than 10 times over the standard, moldy furniture and broken bedboards have plunged into the "quality door" three times, reflecting the still serious problem of children's furniture safety hazards; in December, a soft spring mattress in Fuzhi Island, Shenzhen, due to the "physical properties of the bedding (soft Qualitative polyurethane foam other resilience) "failed to be exposed. ? ? 8. Holding hands with Yang Lan to create a happy home culture ? ? On September 6th, at the inauguration ceremony of the industrial parks around Shenzhen, the happiness ambassador Yang Lan officially signed about the furniture. Standing on the historical starting point of the new 30 years, the left and right furniture are based on the blueprint of "Happiness", and together with the acclaimed and respected happiness ambassador of the Chinese community, Ms. Yang Lan, the famous TV host, jointly implement a new happiness strategy in the enterprise. Production, service, brand, and corporate culture have unfolded a grand picture of the pursuit of happiness. ? ? 9. Furniture companies were forced to shut down due to the "Pollution Control Order" ? ? In October, news from the Beijing Furniture Industry Association stated that in order to promote the environmental governance process in Beijing, a group of furniture companies with pollution emissions will be forced to shut down, and 23 Beijing furniture companies will be adjusted to withdraw in 2013, including more well-known Century Bosen et al. ? ? In December, Foshan Shunde issued the "Three High and One Low" Enterprise Adjustment and Upgrade Implementation Plan. Shunde has designated the first batch of 9 shutdown and relocation projects, involving papermaking, textile, bleaching, ink and other industries; and the first batch There are 27 key governance projects, 19 of which are furniture manufacturing enterprises. ? ? 10. The mahogany furniture continues to heat up ? ? On August 26, the inaugural meeting of the Redwood Professional Committee organized by the Beijing Home Furnishing Industry Association was held in the Redwood City Hall of the Actual Home, promising to work hard for the healthy and orderly development of the Beijing Redwood industry. At the same time, the actual house Redwood City Hall plans to open a branch. ? ? The import of 7 types of mahogany tree species such as Dalbergia davidii (commonly known as Laos red rosewood) of the Endangered Species of Wild Fauna and Flora (CITES), which came into effect in June last year, will be restricted Prices of mahogany furniture rose sharply. Homogeneous Flooring,Homogeneous Vinyl Flooring,Homogeneous Pvc Flooring,Firproot Pvc Flooring Sheet JIANGSU HUAJING FLOOR TECHNOLOGY CO.,LTD , https://www.huajing-floor.com
In 2013, there was a sign of recovery in the furniture industry, but the operating conditions of the enterprises were not the same, and the brand pattern of the industry diverged. While some strong brands continue to improve product quality, innovate marketing strategies, and embrace the capital market, some declining furniture brands frequently make mistakes in product quality supervision and company strategy. Take stock of the top ten hot events of the year to commemorate the 2013 just past.