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Is the turning point really coming?
“The turning point is really coming!†said the sales manager of a famous construction machinery company. “The sales of our excavators in April and May are far too far from those in the first quarter, that is, About 60% at that time."
The situation encountered by this sales manager is a common problem facing the whole industry. According to relevant statistics, after the sales volume of excavators reached a record high in March, sales in April decreased by 38.79% from the previous month. In May, it was the first time that it experienced negative growth year-on-year, down 10% year-on-year; the sales volume of loaders in April decreased by 2.86% year-on-year. 28.27%, down more than 20% in May; bulldozer sales in April increased by 1.19% year-on-year, down 32.81% month-on-month, sales in May fell 34.21% year-on-year, down 26.21%.
However, the reporter also found an exception in the investigation. Jingcheng Heavy Industry and Longgong told reporters that their sales have not changed significantly compared with the first quarter. In addition, the insiders of several domestic paver manufacturers also confidently told reporters, "Our sales have not only declined, but also slightly increased." But this voice is still difficult to cover the overall sales of the construction machinery industry in the second quarter. The general trend of decline.
Su Zimeng, Secretary General of China Construction Machinery Association, confirmed in an interview with this reporter in early June that from the overall situation, the sales volume of construction machinery in the second quarter has indeed dropped significantly. Among the many product categories, only the paver is the only machine that has not experienced negative growth. type.
Who makes the cool breeze blow?
In the interview, some industry experts told reporters that the amount of decline in the second quarter of this year is indeed too large, and the reason is closely related to China's macroeconomic environment. This year, the central bank continuously raised the deposit reserve, and the monetary tightening made many “poor money†enterprises unable to purchase the necessary construction machinery through loans. Only the renting machine was started. In addition, after the bank's monetary policy was tightened, some projects requiring loan construction could not get the money, and there was a phenomenon of tight cash flow. The construction of the project was suspended, and the willingness to purchase construction machinery naturally followed.
The decline in data in April and May is partly due to the rapid growth in sales in the first quarter, which has led to an overdraft of sales for certain companies. Some enterprises have high expectations for the economic indicators in the first quarter. In order to achieve the goal, the sales activities such as mortgage, zero down payment, and reduction of financing lease interest have caused the sales in the first quarter to increase significantly year-on-year, and severely overdrafted some of the demand in the second quarter. According to statistics from relevant parties, the balance of accounts receivable of the entire construction machinery industry is as high as 100 billion yuan, a sharp increase of 69.5% compared with the beginning of the year. Therefore, although the indicators in the first quarter are relatively high, but since April, enterprises have slowly digested these indicators, which is one of the reasons for the decline in the number of indicators in the construction machinery industry in April and May.
The future is still beautiful
According to Qi Jun, president of the China Construction Machinery Industry Association, after comprehensively considering the various factors of the national “Twelfth Five-Year Planâ€, it is estimated that the “12th Five-Year†construction machinery sales revenue will grow at an average annual rate of about 17%. At the end of the "Twelfth Five-Year Plan", the sales scale of construction machinery will reach 900 billion yuan, and the export volume will exceed 26 billion US dollars.
After experiencing rapid development, the construction machinery industry should cool down and realize the transformation from large to strong in China's construction machinery industry. Through repeated troughs, eliminate backward and anti-risk companies, merge and reorganize, and shuffle the cards, I believe that the construction machinery industry will achieve a more rational industrial layout.
The sales volume of construction machinery has been growing at a high level, and it has been regarded as a myth in the industry. Hot-selling models can only be queued for purchase, or only accept orders without any spot. The machines that have just been produced are immediately taken away by customers who are anxiously waiting. Today, the construction machinery industry has dominated the market for all types of products in the industrial sector. The construction machinery industry has been a rare and firm seller market since 2009. However, in the second quarter of this year, this situation seems to have reversed. It is like a person who has a high fever and has been beaten down. Many companies and models have experienced a decline in sales. Can't help but make people wonder, where did the cool breeze come from?