For Sichuan Furniture, twelve years is a short period of time. Twelve years ago, from the beginning of the first Furniture Fair, this year is the twelfth year of Chengdu Furniture Fair. Twelve years is a summary of the past and a new beginning. For furniture companies, they also have a clear plan for a new beginning. The Chengdu Business Daily reporter visited two generations of “furniture people” in Chengdu when the furniture exhibition was about to begin, and heard their visions for their future development plans. Here, we see a well-prepared and thoughtful furniture team on a new path.

Industry Generation: Overall development is the real development

After 20 years of rapid development, Chengdu furniture has also experienced the joint efforts of two generations. Whether it is Wang Xuemao of Bayi, Zhang Youquan of Quanyou, Wang Jianbin of the Pearl of the Hand, Wu Zehua of the South ... The leaders of these enterprises and industries all tell us with practical actions that the future Chengdu Furniture will face more development opportunities and challenges. When a reporter from the Chengdu Business Daily approached these heroes who laid a solid foundation for the development of the Chengdu furniture industry, they found that for the future of Sichuan furniture, apart from the development of brand companies, they care more about the common development of the industry.

They told the Chengdu Business Daily reporter that Chengdu's furniture industry has developed by leaps and bounds. "R & D, brand, and channel" are indispensable roads for Chengdu furniture in the future. The Chengdu Furniture Fair in 2011 has a pivotal position in the national furniture industry From that year's "rejected" to the current "scrambled", Chengdu Furniture has made extraordinary achievements. These leading figures have a long-term vision. They understand that it is not the furniture manufacturing enterprises that already have a national reputation that determine Chengdu Furniture's height, but the development level of the entire industry. There are 5,000 furniture companies in Chengdu, large and small. In the long run, whether it is brand image or product quality, Chengdu furniture needs to grow together. Only with the growth of the entire industry can a virtuous cycle growth environment be formed.

New Generation: Reverse your path

For the future, what plans are there for the new generation of Chengdu furniture industry such as Levi's, Dibiao and Shuangfeng? "Don't take the usual path", "thinking" and "doing meticulous" is their voice.

On Levi's website, an industry news article titled "Challenges and Opportunities for the Furniture Market in the Second Half of 2011" also showed the furniture market expectations for the second half of this year: Perhaps the market trend is not optimistic. However, in the view of Li Xiangyong, general manager of Levi's, how to make his company take an unusual path of success, his thinking is very clear. His corporate planning is as unique, clear and memorable as the company's product selling point. Lewis, who previously made engineering furniture, started late in the field of civilian furniture. Li Xiangyong clearly realized that if hard-panel furniture cannot be competed, it can hardly occupy the secondary and tertiary markets, and the promotion cannot be beaten. Li Xiangyong said that the company has been making American-style solid wood since 2007 and has introduced American-style rural home culture to China's high-end consumers. "With Chengdu furniture occupying a large number of secondary and tertiary markets, we want to reverse our own path."

For Emperor Biao, fashion and modernity are the product elements that the company has been doing. From rough finished products to elaborate carving, it is a problem that enterprises start to think about when they grow bigger. In response to the test of the future market, Zheng Hongxin, the chairman of Dibiao, started the fine division and small division of the company. Emperor Biao Chairman Zheng Hongxin told the Chengdu Business Daily reporter that, for the product itself, Dibiao will design and produce more elaborately; for the market, Dibiao will market more carefully.

From "selling" to "exhibition", Shuangfeng Furniture began to focus on "selling" at the furniture exhibition, and gradually realized that it would be a warrior brand at the exhibition. This year's Shuangfeng still hopes to expand the market with high-quality displays. "Make branded, thoughtful furniture" toward such a goal, Shuangfeng starts with products, realizes low-carbon environmental protection, provides value-added services to consumers, and reflects the design style.

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