At 3 pm on July 13th, the Da Vinci briefing was held at the Park Hyatt Beijing Changan Street. The conference hall was full, and the "long guns and short guns" were aimed at the stage, and even behind the venue were full of reporters who came to wait for explanations. And Da Vinci could not have imagined that the live briefing sessions in Shanghai, Guangzhou and other five places became a live farce. A dozen foreign partners attended the briefing together with Pan Zhuang Xiuhua, general manager of Da Vinci Home Furnishing. These "supporters" were all temporarily invited by Da Vinci from abroad. These include executives such as Armando Rho, Baldi, Bazzi, Blumarine and others. However, at a briefing session full of foreign flavors and grand appearances, "foreign friends" made no more than three speeches, and they were accused by emotionally excited consumers midway; Pan Zhuang Xiuhua burst into tears and left the scene out of control. Tears away When the press conference just started, the order was orderly and the scene was quiet. Pan Zhuang Xiuhua repeatedly expressed a point of view in his fluent Chinese: all Italian brands represented by Da Vinci are produced in Italy and imported. The American home furnishing products we represent, including the Hollywood brand, are sourced globally, and the origins include Vietnam, the Philippines, India, Indonesia and China. Subsequent foreign partners' speeches began to prove Pan's speech. A person in charge of an Italian furniture company said that his representative Da Vinci was investigating and cooperating in Europe and believed that it was very reliable. Another Italian brand, Cappelletti, who was exposed to quality problems, the CEO of Tino Cappelletti emphasized in his speech that Cappelletti products are 100% made in Italy, but not 100% solid wood. According to its disclosure, the company has been supplying Da Vinci for more than ten years, and its annual sales volume is increasing. "But there is a misconception in Chinese consumption that 100% solid wood is not necessarily of good quality, and the Italian furniture industry is not necessarily 100% solid wood." It is worth noting that the speeches of the two partners mentioned one point. They and the Pan Tai couple are old friends and have deep feelings. It also said that the "turning import and export" reported by the media was not true. Tino emphasized that if consumers and media friends do not trust, they can go to the Italian factory to check it in person. "Who pays the money? This is very important!" Someone shouted at the scene. This sentence caused a lot of laughter at the scene, but it was this sentence that triggered the "fare" at the Da Vinci conference. A middle-aged man shouted that he was a consumer, bought more than 10 million pieces of furniture, how to return it, and said that his family was waiting for Da Vinci's statement. "Do you believe in the CCTV report? Or do you believe in Leonardo?" The man shouted. Consumers' appearances detonated the audience, most of the reporters rushed forward, and the man described his situation. Pan Zhuang Xiuhua Tears Run Conference At the same time, a small group of reporters gathered around the stage and pointed the camera at Pan Zhuang Xiuhua. The scene was chaotic. The host tried to control the scene several times without success. Then Pan Zhuang Xiuhua spoke emotionally and without logic. Pan, who started with the history of suffering and entrepreneurship, did not get the sympathy of the reporters on the spot. More reporters were concerned about whether Da Vinci had any quality problems. After being interrupted several times, Pan still said, "Let me finish!" But she became more and more excited, and she finally burst into tears. "I'm not performing." Pan stressed. Compared with the confusion and crying on the stage, the audience was also puzzled and questioned. "What's wrong with the stage? Isn't it talking about things? Why are you crying like this?" A foreign media colleague said that he didn't understand this and said it was the most interesting press conference he had ever seen. "Can be interviewed by the media, but not today." Pan said he also needed some private space to leave the venue. Admit to working with Changfeng three times Da Vinci, who has been quiet about Dongguan Changfeng Furniture Co., Ltd., finally mentioned the company behind the scenes in this press conference. In Pan Can's disorganized speech, the reporter heard Changfeng's name. Throughout the incident, Changfeng, as a OEM, admitted that since 2006, Dongguan Changfeng has produced furniture for Da Vinci, and affixed international furniture brand trademarks such as Capri, Hollywood, and Reva. Pan admitted that he had worked with Changfeng three times, but not because of Da Vinci. According to Pan's narrative, Fullerton was another series of Da Vinci's previous home furnishing brands. At that time, this brand allowed it to find a good factory partner in the mainland. "I only remember that Changfeng's boss is good. I first recommended Changfeng. , As a supplier to Fulltown. " Pan himself said that he had reminded the boss of Changfeng not to advertise under the Da Vinci brand, which would damage the brand. The implication seems to be that Da Vinci was the victim. "I'm naive." Pan cried. In any case, the entire press conference seemed to deviate from the original intention, the old problems were not resolved, and there were many new situations. In addition to reporters, there were some consumers on the scene. After Pan Wenben left the scene, two consumers were surrounded by the media and asked about the situation. "Da Vinci said it was completely different from what he did. There are also problems with returns and compensation." A man said, "I want to hear what is conclusive today, whether there is a problem or no problem, whether to pay or not to pay, Nothing said. " "Questions that haven't been answered today will wait for the next time!" Said Wang Lei, marketing director of Da Vinci. For more furniture information, please visit http://news.gojiaju.com/ Welcome to provide news interview clue ads / news hotline to 8004 Automatic Rewinding Ink Fountain,Woodworking Ink Fountain,Drawing Line Ink Fountain,Hand-Cranked Ink Fountain BEIJING FINECAST INTERNATIONAL CORPORATION , https://www.cfic-finecast.com
If you can guess the ending, Da Vinci Home Furnishing Co., Ltd. will definitely not hold this conference.