LINYI JIUHENG IMPORT AND EXPORT CO.,LTD , https://www.jiuhengwood.com
Since winter began, temperatures have gradually dropped, and the wardrobe industry has entered its off-season. The only noticeable activity comes from occasional brand promotions. While the overall market remains quiet, the outside world is constantly changing, especially in the real estate sector. As a key upstream industry for cabinets, the real estate market directly impacts home furnishings like wardrobes. Recently, cities such as Wuhan, Nanchang, and Nanjing have introduced new real estate regulations over five consecutive days, leading to a sharp decline in property transactions by year-end. This tightening of policies signals an upcoming cold wave that could significantly affect the wardrobe industry.
The upcoming changes in mortgage policies have already suppressed a lot of essential demand, and further restrictions on real estate purchases and loans are expected to continue suppressing market activity. Industry insiders believe that these policies will make the market even colder, with most local regulations targeting foreign buyers. Historically, foreign residents were seen as a strong source of demand for the wardrobe industry, helping maintain market vitality. Now, as real estate doors close tighter, the impact on the wardrobe sector is becoming increasingly evident.
The wardrobe industry, known for its low entry barriers, has long relied on price wars. As market conditions worsen, this tradition could lead to severe disruptions in market order, putting brands under intense pressure. It’s time for wardrobe companies to act proactively—preparing for challenges, adjusting their market strategies, and positioning themselves to face the coming storm with confidence.
With declining demand and an unstable market environment, wardrobe brands are facing reduced resilience. As a low-tech industry, improving product design, introducing innovative products, and increasing product longevity can help brands better withstand market fluctuations. By creating value and building customer loyalty, brands can stand out and remain competitive even in tough times. (Editor: Peter)