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In 2013, the China Wood and Wood Products Distribution Association's Wood Floor Distribution Professional Committee announced plans to implement a classification system for flooring companies in 2014, with environmental ratings playing a key role in determining enterprise standards. This marked a significant shift in the industry, as environmental concerns had long been a major challenge for flooring manufacturers.
For years, the flooring industry has struggled with issues like excessive formaldehyde emissions, quality scandals, and consumer distrust. These problems not only affected market stability but also raised serious health concerns among buyers. Many consumers began avoiding wooden floors altogether due to worries about indoor air quality.
In October 2013, the Hunan Administration for Industry and Commerce released a report highlighting the poor quality of flooring products on the market. Out of 47 samples tested, 27 were non-compliant, with high levels of formaldehyde being a primary issue. Similarly, in Zhejiang, a survey of 89 flooring companies found that two well-known foreign brands exceeded formaldehyde limits, reaching up to 3.3 mg/l and 2.7 mg/l respectively.
Industry experts and observers believe that the frequent scandals in the flooring sector stem from a lack of responsibility among some manufacturers. Low production standards, weak technical capabilities, and inconsistent environmental controls have led to widespread issues. Additionally, outdated or unclear industry standards have contributed to confusion, making it difficult for consumers to distinguish between genuine eco-friendly products and misleading claims.
To address these challenges, government agencies and industry bodies began working together in late 2013 to establish clearer norms and improve environmental protection standards. In 2014, the flooring industry was set to enter a new era of sustainability, driven by stricter regulations and innovation in green technology.
One of the most notable developments was the introduction of the “3G Logo of Green Home Furnishing Materials.†This initiative provided authoritative certification for environmentally friendly flooring products, helping to eliminate false "eco-certifications" and giving consumers a reliable reference when making purchases.
The launch of the "Classification System for Flooring Enterprises" in 2014 further emphasized the importance of quality and environmental responsibility. By categorizing companies based on their environmental performance, this system created a clear distinction between premium brands and low-quality, workshop-style manufacturers. It also encouraged responsible companies to invest more in sustainable practices, offering them a competitive edge in the market.
At the same time, the development of a new national standard for formaldehyde emissions signaled a major leap forward in environmental protection. The elimination of the E2 standard and the adoption of E1 as the new benchmark meant that only products meeting higher environmental criteria could be sold. This change effectively removed lower-quality materials from the market, promoting healthier and safer flooring options for consumers.
Standards and regulations played a crucial role in shaping the direction of the flooring industry. With increased oversight and stricter testing methods, companies were forced to improve their production processes and embrace green innovations. As a result, many manufacturers began focusing more on developing eco-friendly technologies to meet the rising expectations of environmentally conscious consumers.
By 2014, the flooring industry was on the verge of a major transformation. The push for greener solutions, combined with stronger regulations, was driving the sector toward a new era of low-aldehyde and environmentally responsible products. As standards evolved and consumer awareness grew, the industry was poised to welcome a future where sustainability and health were at the core of every product.