"Six Changes" Brings Coatings Back to Life

Overcapacity This is a malformed business model. However, when backward production capacity is eliminated and supply and demand reach a new balance, overcapacity is over and the industry ushered in a new round of rapid development. Overcapacity is due to the low threshold and homogeneity of the paint industry, but excess capacity is not a deadlock. Under the guidance of huge market demand, breaking the bottleneck of production capacity has greater significance for brand enterprises. However, paint companies can try to change some of the original operating model, so that companies "back to life."

A change: Colors and styles are the salient features of all fashion products, but also the most eye-catching and moving. A well-known paint brand took the lead in launching "color and shape"**. It also has a strong sense of design in the process - the original design elements of porcelain, glass and other combinations in the paint, so that the paint product is more full of color tension and expressive, change the color of the customary wood color, bold and bold Color, very explosive. This is very tempting for young people who advocate fashion.

Second change: In the concept of many people, paint is generally made of bamboo and wood, but at the moment of continuous innovation and constant trial of new things, the material of the paint has gradually become diversified. A few days ago, in the market to visit and found that there are many material alternatives and powerful coatings on the market. For example, the natural environment-friendly and durable chaff outdoor coatings, acoustic damp-proof cork coatings, and even luxurious leather coatings.

Three changes: The paint industry has always relied on traditional production processes. Because most companies lack the ability to reform and innovate, the coatings industry has experienced high costs, low efficiency, high costs, poor quality, and long lead times. Coating companies must combine the development trend of the industry, draw on the advanced technologies of developed countries, formulate practical development plans, give full play to the advantages of products and processes, and realize the economical, practical and efficient energy-saving of coatings, so that the actual coatings are based on traditional technologies. Innovation and development.

Four changes: to measure whether an enterprise is advanced, whether it has market competitiveness, and whether it can continuously lead the competitors according to the important indicator that the technology leader can create high-quality products and technologies. With the rapid development of the coating market in China, the application and R&D of core production technologies have become the focus of attention in the industry, and the innovation of coating products has also begun to change from decorative to functional. After experiencing a number of style appeals and material disputes, the Chinese paint market has truly returned to the “functional theory”.

Five changes: The logistics problem of paint companies is flawed. It is an indisputable fact that hinders the development of the industry. However, it does not mean that hard injuries can only develop into stencils and linger. For the collision process in the logistics process, the extrusion can easily cause scratches, wear, or even deformation of the coating. Coating companies can innovate. In addition, the product's transportation channels should be opened up, or the establishment of supporting logistics solutions, or joint third-party logistics companies.

Six changes: The slow efficiency of paint companies in dealing with customer after-sales problems is a major problem that plagues the industry, and it is of utmost importance to establish a quick after-sales service mechanism for enterprises. Coating companies should be good at using modern information technology to make after-sales services more convenient. For example, by building a company's repression system, customers' orders or feedback information can be promptly transferred and processed in a timely manner. Wechat QR code scanning can interact with consumers at the fastest speed. Custom coating companies must pay full attention to after-sales service and brand their products to bring more value-added services to customers.

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