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As furniture companies focus more on cost control, private customization is entering an era of high value for money. Custom-made furniture is expected to have a wide market in the future. It’s a smart move for manufacturers to invest in affordable, high-quality products that target a broader consumer base. This trend is becoming one of the key growth areas in the industry.
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Custom furniture is no longer just for the elite. With the rising wealth of Chinese consumers, personalized furniture has become increasingly popular. People are now seeking unique, high-quality living experiences tailored to their tastes. The era of custom furniture is slowly becoming mainstream.
The essence of customization lies in its ability to match the specific design of a home. Each piece is made for one person, offering exclusivity and a sense of luxury. In the past, custom furniture was seen as a symbol of status, with prices reaching into the tens of thousands. Ordinary people could only admire it from afar. However, times have changed.
Since the end of 2011, as more post-80s individuals started renovating their homes, personalization became a top priority. Custom furniture, once considered a luxury, has now evolved into something more accessible—offering both quality and style. It has captured the attention of younger generations who appreciate individuality and uniqueness.
To make custom furniture more affordable, many companies have replaced expensive solid wood with eco-friendly materials. They’ve simplified intricate carvings and focused on user experience. Online sales have also helped reduce overhead costs, making customization more budget-friendly. As a result, custom furniture has gained popularity among young consumers, driving up demand.
Industry experts say that while cost control is crucial, quality remains the true measure of custom furniture. Some companies have improved upon traditional handcrafted and ready-to-assemble furniture by offering a wider range of colors, better materials, and more sustainable options. They even involve customers in the design process.
The customization process usually starts with a professional measurement of the space. A designer then creates a draft, communicates with the customer, and refines the design. After a second measurement, the plan is finalized, and the furniture is produced. Finally, the logistics team delivers and installs the pieces at the customer's home. This hassle-free experience has made custom furniture a new lifestyle trend.
Low prices are also attracting more consumers. Mr. Fan, for example, shared his experience: "After checking out several furniture stores, I decided on customization. I saw a set of products that I really liked. If I buy a cabinet for 6,666 yuan, plus a children's bed, wardrobe, shoe cabinet, bathroom cabinet, wine cabinet, and bookshelf, the total would be under 25,000 yuan. With a 30% discount, I even get a double bed for free. That’s less than 20,000 yuan, and I can have everything I need for my kitchen, appliances, and home."
Beyond affordability, the flexibility of customization is also appealing. Miss Chen said, "I wanted a walk-in closet like in movies, but I thought it would be too expensive. Now, I can customize one. My wardrobe needs to accommodate summer clothes, shoes, and seasonal items. Standard wardrobes don’t always fit my needs." Customization allows her to create a space that perfectly suits her lifestyle.
In conclusion, custom furniture is no longer a luxury—it's becoming a practical and stylish choice for everyday consumers. With cost-effective options, high-quality designs, and personalized service, it’s clear that the future of furniture is all about individuality and value.